Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Responsive design Mailigen

We Live in a Responsive World, or the Seven Most Important Web Design Trends of 2015

Never forget that you only have ONE opportunity to make a FIRST impression. Your company’s web page, landing page or email design play a crucial role in creating the first impression of your brand. So keep up with the latest trends to look professional and motivate your potential clients to engage. We’ve talked a lot […]

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All Stories
Mailigen Subject Line Advisor

Predict Results and Create Engaging Subject Lines with Subject Line Advisor

Smart marketers know that a perfect email subject line increases email open rates and ROI. We partnered with Alchemy Worx, the world’s largest email marketing agency, to launch a unique email marketing feature: Subject Line Advisor powered by Touchstone. The new feature is an email subject line testing tool that instantly predicts the open, click […]

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Mailigen Multi User Feature

Multi-User Account for Email Marketing Team to Collaborate Effectively

Even the greatest people need sidekicks… don’t they? We know how different your marketing teams are and that you want different permission levels for your team members. So we launched a multi-user account to allow your entire marketing team to collaborate! This our biggest feature release in 2015! And if there is more than one […]

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Mailigen integration with Shopify

Shopify and Mailigen Talk to Each Other for E-commerce Solutions

Today, e-commerce and email marketing go hand in hand. As a result, we have released a new extension with Shopify e-commerce platform. Mailigen integration with Shopify enables a two-way synchronization between your Mailigen email list and Shopify customer base, providing a highly personalized marketing experience. Include Email Marketing in your E-commerce Strategy Email marketing is […]

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Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

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Mailigen integration with Magento

Magento and Mailigen Works in Tandem for E-commerce Solutions

We’ve always believed that email marketing and e-commerce are inseparable, particularly in today’s world! So we’ve created a special extension for the Magento e-commerce platform. Mailigen integration with Magento enables a two-way synchronization between your Mailigen email list and your Magento email newsletter subscriber list in order to perform common email strategy and email automation. […]

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Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

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DMARC policy

If You Send Emails from Public Domains, Agree with the DMARC Policy

If you use public domains like Yahoo or AOL as your email sender address when sending campaigns from the Mailigen system, your emails will get blocked and never reach subscribers’ inboxes in the TOP mail service providers like Yahoo, AOL, Gmail, Outlook and others which agree with the DMARC policy. Take into account the DMARC […]

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