Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

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All Stories
Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

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Content editing Drag and Drop Editor

Create Perfect Responsive Email Templates With The New Drag’n'Drop Editor

The way in which you create your emails has changed forever! Can you imagine creating a template by easily moving some blocks together? Building perfect responsive emails for smartphones and tablets in just minutes? Yes, now you can! Mailigen’s Drag and Drop email template editor has been rebuilt from the ground up for a much […]

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Time Match feature

Time Match: Delivering Emails Based on Subscribers’ Time Zone

Imagine you have subscribers from New York, London and other parts of the world in your email list. And you want to send them a newsletter at noon. Perform segmentation by time zones? Send at the time that fits to the majority? Both solutions are either too time consuming or too inaccurate. That’s why we […]

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Google fonts in emails

Grab Attention with Google Web Fonts in Email Newsletters

Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of your message and displays correctly for email clients. For a more creative solution, use Google […]

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Maksim Ploskonosov

4 Things You Must Know About Lead Generation via Landing Pages

How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created landing page is our answer to the first issue; targeted email marketing is the answer to the second. How do you create an effective landing page that converts? We asked Maksim Ploskonosov (from LPgenerator, the biggest […]

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Integrated marketing

5 Expert Ideas on Integrated Email Marketing

Send an email newsletter, have a quick look at reports and forget about email marketing until the next month? Sounds like an old-fashioned scenario that just simply doesn’t work anymore. Today’s marketers are hurrying to integrate email throughout their overall marketing strategy. How do you integrate email marketing into your business lifecycle? Five world-renown email […]

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Contact Reports

Contact Reports: New Feature to Monitor Subscriber Engagement

It’s very important to know who your audience is and how engaged they are. By using the new contact reports feature in Mailigen, you can pinpoint how engaged your subscribers are within each email list and analyze individual contact profiles. Previously, you were able to analyze all your subscriber activity within a certain time period […]

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