Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
Maksim Ploskonosov

4 Things You Must Know About Lead Generation via Landing Pages

How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created landing page is our answer to the first issue; targeted email marketing is the answer to the second. How do you create an effective landing page that converts? We asked Maksim Ploskonosov (from LPgenerator, the biggest […]

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Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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Tim

Tim Watson: Behavioral Email Marketing and Email Automation Now on Top

In our express interview with Summer Lab 2014 speaker and email guru Tim Watson (Zettasphere and Direct Marketing Association, UK), we found out that behavioral targeting and email automation are now on top in email marketing. What are they and how can you benefit from them? In a few words, what is behavioral marketing? Behavioral […]

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Mailigen SMS marketing

10 Must-Haves of SMS Marketing

The new services available on our smartphones in this mobile era are expanding rapidly. Mobile Internet, a never-ending list of applications… yet the SMS function is still there and can be a powerful part of your marketing strategy. Why should you use text messaging marketing and how to make it more effective? Get an extremely […]

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Responsive email design

Responsive Email Design: What, Why and How?

Reading emails on the go and opening a nice looking email newsletter on your mobile phone is something you would expect today… so do your email subscribers. When it comes to mobile email marketing, responsive email design is a solution. What is responsive email design? Responsive email design is a special technique that aims to […]

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Email marketing tips

10 Most Frequently Given Tips in Email Marketing

Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We asked our email marketing experts which tips were always worth sharing and received ten helpful […]

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Email marketing mistakes

8 Most Common Mistakes in Email Marketing

What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes! Each time we have conversations with email marketing experts here at Mailigen, we always ask […]

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Best time for sending emails

When Is the Best Time to Send a Marketing Email?

There is no one perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might work for another company won’t necessarily work for you. The complexities of the email marketing audience There are just too many variables involved to say when to send emails. […]

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