Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Mailigen Inline Images Feature

Avoid Blocked Images in Emails with Inline Images Feature

What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look vastly different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to avoid blocked images in emails? We came up with the Inline Images feature! Why are […]

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Mailigen integration with Shopify

Shopify and Mailigen Talk to Each Other for E-commerce Solutions

Today, e-commerce and email marketing go hand in hand. As a result, we have released a new extension with Shopify e-commerce platform. Mailigen integration with Shopify enables a two-way synchronization between your Mailigen email list and Shopify customer base, providing a highly personalized marketing experience. Include Email Marketing in your E-commerce Strategy Email marketing is […]

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Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

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Mailigen integration with Magento

Magento and Mailigen Works in Tandem for E-commerce Solutions

We’ve always believed that email marketing and e-commerce are inseparable, particularly in today’s world! So we’ve created a special extension for the Magento e-commerce platform. Mailigen integration with Magento enables a two-way synchronization between your Mailigen email list and your Magento email newsletter subscriber list in order to perform common email strategy and email automation. […]

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Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

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DMARC policy

If You Send Emails from Public Domains, Agree with the DMARC Policy

If you use public domains like Yahoo or AOL as your email sender address when sending campaigns from the Mailigen system, your emails will get blocked and never reach subscribers’ inboxes in the TOP mail service providers like Yahoo, AOL, Gmail, Outlook and others which agree with the DMARC policy. Take into account the DMARC […]

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Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

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build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

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