Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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Responsive email design

Responsive Email Design: What, Why and How?

Reading emails on the go and opening a nice looking email newsletter on your mobile phone is something you would expect today… so do your email subscribers. When it comes to mobile email marketing, responsive email design is a solution. What is responsive email design? Responsive email design is a special technique that aims to […]

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Email marketing tips

10 Most Frequently Given Tips in Email Marketing

Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We asked our email marketing experts which tips were always worth sharing and received ten helpful […]

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Email marketing mistakes

8 Most Common Mistakes in Email Marketing

What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes! Each time we have conversations with email marketing experts here at Mailigen, we always ask […]

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Best time for sending emails

When Is the Best Time to Send a Marketing Email?

There is no one perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might work for another company won’t necessarily work for you. The complexities of the email marketing audience There are just too many variables involved to say when to send emails. […]

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email open rate

What Is a Good Email Open Rate and Email Click Through Rate?

The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film director, who is judged on the success of his last film, marketers are judged on […]

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Ford resubscribe email

Why and How to Resubscribe Your Email Contacts

Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it a curse of the inactive subscriber? Is this for real? This is no false alarm, […]

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A/B Split Test

Send Only the Most Effective Emails Using A/B Split Test

Exciting news, marketer! We’ve launched Mailigen version 3.0 including the long-awaited A/B split test feature. Moreover, this feature includes four different types of tests that you can perform! You can test different subject lines, from or sender names, email content, calls to action, sending days and times – thereby allowing you to deliver only the […]

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