Case study: Grow your database by adding a sign up to newsletter button in your emails
Creating a sign up form and growing the contact database are the first steps in email marketing. What if growth step is missing? The Consulting and Training Center of the Association of Commercial Banks used to send email marketing campaigns to their existing database for years. Recently they nearly doubled their database just by adding [...]
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Inviting You to See World-Class Experts Online
As our priority is to educate our clients in best email marketing strategies, we are inviting you to participate at the Europe’s leading Internet and digital marketing conference iLive 2013 that will be held online on May 9-10. The conference will bring together world-known Internet marketing experts to share their knowledge on conversion analytics and [...]
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Breakfast on Social Media Integration
The Mailigen team hosted marketing managers for a breakfast discussion focusing on email and social media integration. Our discussion included almost everything from gathering a database on social media to campaign publishing automatically on social sites, and much more. Mailigen email marketing breakfast is a new initiative in order to share experience in email marketing [...]
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How to Keep Track of Email Subscriber Sign-up Form Source
Email marketers know that web form is the best way to collect new subscribers for email marketing campaigns. Web forms can be posted in various online resources. You can place them not only in your homepage but also in a blog, social networks, special landing pages. If you are using numerous sign-up forms, it’s good [...]
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Top Tactics to Improve Email Deliverability
MarketingSherpa has released a brand new chart on the most effective tactics to raise email delivery rate. Delivery is the key factor to calculate ROI and to confirm yourself that the campaign was successful. What tactics are you using to improve your email campaign delivery? Although some tactics marketers should better consult with their email [...]
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Sharing Our CeBIT 2013 Experience
Having returned from Hannover, Germany where the world’s leading high-tech event CeBIT 2013 was held, we are full of energy and inspiration to put into practice the freshest digital trends. As well, we are happy that more and more German and other European companies are willing to perform green marketing. Our giveaway for CeBIT guests [...]
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How to Determine Channels That Bring in Most Subscribers
If email marketing is one of the main sales and communication instruments of your company, then you probably already have a sign-up form on your webpage which allows people to subscribe for your newsletter. Subscriptions allow you to build a database. As more and more people sign up, you may need to know through which [...]
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Presenting Green Marketing and Supporting Startups at CeBIT
From 5th till 9th March we are at CeBIT 2013 in Hannover, Germany, the world’s leading high-tech event showcasting digital IT and telecommunication solutions. Saving 3 CeBIT-sized forests per year, we are presenting green marketing at the exhibition. What’s so green about email marketing? What is actually our mission at CeBIT 2013? Go to www.savemoreleaves.com [...]
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