Have you started planning your holiday marketing campaigns? Some researchers believe the 2011 email marketing holiday season will be bigger than last year as online sales continue to grow year over year. During the holidays buyers are bombarded with messages, so get started planning your strategies for the hectic holiday season. Here are some tips to help you plan and end the year with a bang!
Plan Your Campaign Milestones
There are several significant holiday dates for bargain hunters, Black Friday, Cyber Monday, Hanukkah, Christmas Eve and Christmas Day. The National Retail Federation research says 60 percent of shoppers will take advantage of retailers’ sales and discounts for their 2011 holiday purchases. That’s a big group of people looking for the best deals.
Black Friday, November 25 – since 2005, day after Thanksgiving in the United States has been the busiest shopping day of the year. Capture that shopping fervor with targeted messages the week of Thanksgiving, and remember Holiday discounts will draw the in-store traffic.
Cyber Monday, November 28 is the Monday immediately following Black Friday and was created by companies to entice people to shop online. Offer your subscribers great follow up deals to support Black Friday purchases and create online traffic.
After Cyber Monday, create a campaign leading up to the Christmas holiday. Some examples of great campaigns are 12 days of Christmas countdowns, a list of favorite things, top ten products, and products offered by demographic (his, her, children, age group, geek, gardener, etc.).
Hanukkah starts December 20th and lasts for eight days. If you have a segment of your audience celebrating Hanukkah, offer 8 days of deals prior to the holiday.
Promoting last minute deals for the shopper who waits until Christmas Eve is a great way to build some in-store purchases. Offer items that are potential stocking stuffers and great deals for the procrastinator. Where possible, integrate with an SMS campaign to drive last minute purchases.
Don’t forget about the post holiday shopper. Many people return gifts or use gift cards to shop deals the day after Christmas or at the start of the New Year.
To help with planning, you can use our new Email Campaign Planning Tool to create a compelling email campaign and generate holiday sales. Using a deliberate step by step plan will set you apart from competition. Don’t forget we are always here to help! If you need help contact our team of holiday helpers to get started.