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Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

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Turn Your Email Campaigns Social With Mailigen Social

Mailigen’s new social features can help you connect to new clients via social sharing buttons. Mailigen has social sharing buttons for social websites like Facebook, Twitter, LinkedIn, Reddit, and others. Mailigen also offers in-depth statistics for your social media efforts, making it easy to see which social network has generated more clicks — and you know, once you’ve discovered where to put your focus, it’s all but smooth sailing.

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Email & Social Sharing: what could be missing from your email marketing campaigns

Maybe that’s it, and social sharing isn’t an effective marketing method? There are a number ways you can look at it. However, while I don’t like dissing people, maybe some just don’t get social email marketing.

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Mailigen’s new super fresh Dashboard

The new version introduces several significant changes to the dashboard: we have introduced a calendar and an account information panel; and we’ve put an emphasis on the knowledge base.

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Email subject lines that work: what, why & how

Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.

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MarketingSherpa on the most effective email list growth tactics

This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.

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Track your email marketing campaigns with Google Analytics

Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.

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How email marketing metrics can help you to make your campaigns more efficient

Data from email marketing reports is often misjudged and even misused. Instead of using statistics to improve campaigns, marketers often use email marketing metrics to show the highest quarter (i.e. their boss) that email marketing is, in fact, efficient. Statistics are too often used to make excuses, not to benefit email marketing campaigns. For example, to avoid misuse of statistics, marketing expert Avinash Kaushik suggests an interesting approach to email marketing metrics: apply a “so what?” test to each and every web metric you look at.

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