Author Archive
Email Service Provider Mailigen Achieves Silver Award from TopTen REVIEWS
Mailigen continues to gain popularity in the email service provider (ESP) industry, and has earned the TopTen REVIEWS Silver Award for achieving excellent deliverability and functionality in their email marketing application that delivers an easy to use interface and high performance deliverability. The application was recently rated second (Silver) out of the TopTen REVIEWS 2011 Best Email Marketing Service Providers.
Read More...Turn Your Email Campaigns Social With Mailigen Social
Mailigen’s new social features can help you connect to new clients via social sharing buttons. Mailigen has social sharing buttons for social websites like Facebook, Twitter, LinkedIn, Reddit, and others. Mailigen also offers in-depth statistics for your social media efforts, making it easy to see which social network has generated more clicks — and you know, once you’ve discovered where to put your focus, it’s all but smooth sailing.
Read More...Email & Social Sharing: what could be missing from your email marketing campaigns
Maybe that’s it, and social sharing isn’t an effective marketing method? There are a number ways you can look at it. However, while I don’t like dissing people, maybe some just don’t get social email marketing.
Read More...Mailigen’s new super fresh Dashboard
The new version introduces several significant changes to the dashboard: we have introduced a calendar and an account information panel; and we’ve put an emphasis on the knowledge base.
Read More...Email subject lines that work: what, why & how
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
Read More...MarketingSherpa on the most effective email list growth tactics
This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.
Read More...Track your email marketing campaigns with Google Analytics
Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.
Read More...How email marketing metrics can help you to make your campaigns more efficient
Data from email marketing reports is often misjudged and even misused. Instead of using statistics to improve campaigns, marketers often use email marketing metrics to show the highest quarter (i.e. their boss) that email marketing is, in fact, efficient. Statistics are too often used to make excuses, not to benefit email marketing campaigns. For example, to avoid misuse of statistics, marketing expert Avinash Kaushik suggests an interesting approach to email marketing metrics: apply a “so what?” test to each and every web metric you look at.
Read More...How Email Bounces can Affect Deliverability
Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).
Read More...10 Tactics to Send More Relevant Emails
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.
Read More...