Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Anatomy of Email Newsletter - Infographic by Mailigen Email Marketing

The Anatomy of An Email Newsletter: Is Your Email Ready to Send? [INFOGRAPH]

If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.

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Mailigen New Drag’n’Drop Email Template Editor

We’ve been working on the new Mailigen Drag’n’Drop editor for a while and recently some of our clients were given an opportunity to try the new editor while it was still being tested. We are excited to launching it and make it available to all our users.

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Email Marketing Effectiveness for Ecommerce

One of the most useful tools to get revenue data from Internet or email marketing campaign is Google Analytics Ecommerce. With Google Analytics Ecommerce, you will know the exact number of purchases, income of each product and total revenue from the campaign.

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Add Mailigen sign-up form to Company’s Facebook page

Company’s newsletter sign-up form can also be put in one of the most popular social networks – Facebook. Therefore, signing-up is no more static process, but dynamic one, as it can be positively influenced by friends, relatives and all those already following your news on Facebook Fan page.

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Top 10 opportunities offered by Mailigen online surveys

Online surveys are a very convenient way to poll your clients and contacts using small investments. Carrying out online surveys gives a chance not only to find out the opinion of a target audience about the quality of your products and services, but also get data that may help in segmenting respondents in groups based on survey answers; thereby, creating options for sending more appropriate e-mails.

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Mailigen joins CJ.com’s affiliate network

Since April 4th, 2011, you can take part in Mailigen’s partner program Commission Junction (CJ.com) affiliate network.

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NEW features Mailigen v2.0

We are very pleased to announce upgrade to Mailigen v2.0. Thanks to our really hard working development team we have prepared some cool features for our following version. Even though some of you have noticed small changes here and there there is actually much more to it that it could seem at first glance.

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Mailigen joins the S.A.M.E. project

In January 2011, Mailigen finally joined the S.A.M.E. project, and has updated its email marketing platform to meet the standards introduced by this project. The DMA/Email Experience Council’s project, called S.A.M.E. (Support the Adoption of Metrics for Email), has been introduced to create a unified standard system to use in email marketing reports.

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