Email Marketing Blog

Mailigen tips & news on email marketing best practices..
build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

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All Stories
Google fonts in emails

Grab Attention with Google Web Fonts in Email Newsletters

Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of your message and displays correctly for email clients. For a more creative solution, use Google […]

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Maksim Ploskonosov

4 Things You Must Know About Lead Generation via Landing Pages

How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created landing page is our answer to the first issue; targeted email marketing is the answer to the second. How do you create an effective landing page that converts? We asked Maksim Ploskonosov (from LPgenerator, the biggest […]

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Integrated marketing

5 Expert Ideas on Integrated Email Marketing

Send an email newsletter, have a quick look at reports and forget about email marketing until the next month? Sounds like an old-fashioned scenario that just simply doesn’t work anymore. Today’s marketers are hurrying to integrate email throughout their overall marketing strategy. How do you integrate email marketing into your business lifecycle? Five world-renown email […]

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Contact Reports

Contact Reports: New Feature to Monitor Subscriber Engagement

It’s very important to know who your audience is and how engaged they are. By using the new contact reports feature in Mailigen, you can pinpoint how engaged your subscribers are within each email list and analyze individual contact profiles. Previously, you were able to analyze all your subscriber activity within a certain time period […]

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Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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Tim

Tim Watson: Behavioral Email Marketing and Email Automation Now on Top

In our express interview with Summer Lab 2014 speaker and email guru Tim Watson (Zettasphere and Direct Marketing Association, UK), we found out that behavioral targeting and email automation are now on top in email marketing. What are they and how can you benefit from them? In a few words, what is behavioral marketing? Behavioral […]

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Mailigen SMS marketing

10 Must-Haves of SMS Marketing

The new services available on our smartphones in this mobile era are expanding rapidly. Mobile Internet, a never-ending list of applications… yet the SMS function is still there and can be a powerful part of your marketing strategy. Why should you use text messaging marketing and how to make it more effective? Get an extremely […]

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