Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Mailigen Multi User Feature

Multi-User Account for Email Marketing Team to Collaborate Effectively

Even the greatest people need sidekicks… don’t they? We know how different your marketing teams are and that you want different permission levels for your team members. So we launched a multi-user account to allow your entire marketing team to collaborate! This our biggest feature release in 2015! And if there is more than one […]

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Mailigen integration with Magento

Magento and Mailigen Works in Tandem for E-commerce Solutions

We’ve always believed that email marketing and e-commerce are inseparable, particularly in today’s world! So we’ve created a special extension for the Magento e-commerce platform. Mailigen integration with Magento enables a two-way synchronization between your Mailigen email list and your Magento email newsletter subscriber list in order to perform common email strategy and email automation. […]

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Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

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build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

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Content editing Drag and Drop Editor

Create Perfect Responsive Email Templates With The New Drag’n’Drop Editor

The way in which you create your emails has changed forever! Can you imagine creating a template by easily moving some blocks together? Building perfect responsive emails for smartphones and tablets in just minutes? Yes, now you can! Mailigen’s Drag and Drop email template editor has been rebuilt from the ground up for a much […]

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Time Match feature

Time Match: Delivering Emails Based on Subscribers’ Time Zone

Imagine you have subscribers from New York, London and other parts of the world in your email list. And you want to send them a newsletter at noon. Perform segmentation by time zones? Send at the time that fits to the majority? Both solutions are either too time consuming or too inaccurate. That’s why we […]

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Google fonts in emails

Grab Attention with Google Web Fonts in Email Newsletters

Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of your message and displays correctly for email clients. For a more creative solution, use Google […]

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Maksim Ploskonosov

4 Things You Must Know About Lead Generation via Landing Pages

How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created landing page is our answer to the first issue; targeted email marketing is the answer to the second. How do you create an effective landing page that converts? We asked Maksim Ploskonosov (from LPgenerator, the biggest […]

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