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How to Improve Email Delivery to Gmail

Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does the growth of Gmail affect your email marketing and what can you do to improve […]

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What Affects Email Delivery? Part 1

As a delivery manager, I’m often asked about how to avoid email delivery mistakes. So, I’ve gathered some information to help you to improve your email campaign delivery results. I hope this is helpful, please let me know if you have questions! Spam Filters You may know, spam filters are installed on email servers of […]

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Spam Filters

Before you send out an email campaign, make sure you’ve created a newsletter sure to go sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read. Who really reads through their spam folder? I’ve summed up some of the most […]

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