Email Marketing Blog

Mailigen tips & news on email marketing best practices..
build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

Read More...
All Stories
Email open rate

Case Study: Resend Emails to Increase Open Rate from 20% to 29%

I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending the email to those who hadn’t opened the previous one. I have talked about behavioral segmentation lots of times on the Mailigen blog. The same with […]

Read More...
XML-based emails

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. XML may sound a little […]

Read More...
Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

Read More...
How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]

Read More...
Kath Pay at iLive 2013 conference

6 Tips by Kath Pay on How to Make Email Subscribers React

How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails. Focus on email campaign objectives Email marketers often focus on the opens and clicks of […]

Read More...
Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

Read More...

Reach your target audience with dynamic email content

Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on specific criteria and preparing different campaigns with relevant information for each segment. Dynamic email content […]

Read More...
Subscribe to our Email Marketing Newsletter!

Our newsletter will keep you up to date with new content and events.

  • Receive new blog updates
  • Priority notifications of FREE Whitepapers and How To Guides
  • Important Mailigen news

Your email will never be shared, you can read our privacy policy here