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Time Match feature

Time Match: Delivering Emails Based on Subscribers’ Time Zone

Imagine you have subscribers from New York, London and other parts of the world in your email list. And you want to send them a newsletter at noon. Perform segmentation by time zones? Send at the time that fits to the majority? Both solutions are either too time consuming or too inaccurate. That’s why we […]

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Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

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How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]

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Kath Pay at iLive 2013 conference

6 Tips by Kath Pay on How to Make Email Subscribers React

How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails. Focus on email campaign objectives Email marketers often focus on the opens and clicks of […]

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Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

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Reach your target audience with dynamic email content

Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on specific criteria and preparing different campaigns with relevant information for each segment. Dynamic email content […]

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12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Here are 12 tips for optimizing your calls to action to ensure they compel potential […]

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7 Tips for Saving Time With Email Marketing Automation

I love saving time, and automation is a great way to do just that. Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment. One of the key points he hammered on – automate as much of the work as you possibly can. […]

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