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Archive for the ‘Email Deliverability’ Category


A brief Introduction to Email Deliverability

Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.

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Email list rental vs buying third party lists

Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list – email list rental is a pretty common practice. The difference between the two (list […]

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The importance of the unsubscribe link

Never underestimate the unsubscribe link. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many different ways to try avoiding opt-outs, but they sometimes are the only feedback you’ll ever get. And remember […]

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Increase Email Deliverability

You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of about $20b. These numbers are the reason behind the drastic spam filtering of today, and […]

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Words NOT to Use and Avoid in Emails

There are words that are boring for the subscriber, and interesting for the spam filter. To insure interesting emails that are more likely to be opened and received, not only you must write good headlines and interesting copy. You must also avoid words that are likely to be dismissed by the client, or make your […]

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Be cool, don’t SPAM

The definition of email spam is “Unsolicited commercial email”. As an email user, you will encounter less and less email spam because most, if not all, internet service providers (ISPs) and email service providers (ESPs) are well aware that these email spam messages became such a threat to all the users as well as their […]

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The Six Key Rules not to be identified as SPAM

Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending any email to an existing or potential client you should understand clearly how to follow the Rules and not be identified as Spam by us or other email providers. In-depth definition of SPAM you […]

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