Archive for the ‘Email List Management’ Category
Segment Your Lists by Email Opens and Clicks
We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows you to split the database into particular groups and send relevant content to each of [...]
Read More...
How to Keep Track of Email Subscriber Sign-up Form Source
Email marketers know that web form is the best way to collect new subscribers for email marketing campaigns. Web forms can be posted in various online resources. You can place them not only in your homepage but also in a blog, social networks, special landing pages. If you are using numerous sign-up forms, it’s good [...]
Read More...Care about email list quality, not quantity. How to increase the value of your email list?
When you start doing email marketing, what are you proud of? I would guess, you like to see your email list is growing bigger and bigger. But after some time, you have to return to the question – does your email list size matter? Generally no. Quality certainly does. Ask yourself one very important question, [...]
Read More...Add Mailigen sign-up form to Company’s Facebook page
Company’s newsletter sign-up form can also be put in one of the most popular social networks – Facebook. Therefore, signing-up is no more static process, but dynamic one, as it can be positively influenced by friends, relatives and all those already following your news on Facebook Fan page.
Read More...MarketingSherpa on the most effective email list growth tactics
This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.
Read More...Reengage Your Inactive Subscribers to Improve Email Deliverability
Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
Read More...Inactive Subscribers: If They don’t Do Anything, it’s OK to Email Them, Right?I
If the subscribers aren’t responding to your emails (not reading or clicking through them), is it okay to email them? The short answer is no, because email marketing is a two-way conversation, and emailing to disinterested customers is everything but one-way communication.
Read More...Email list hygiene – definitely worth it
Email list cleaning is a process that you will need to do regularly. However, if sending email costs virtually nothing, why should we clean our email marketing lists in the first place?
Read More...Email List Building Tactics
The techniques and the small tricks you’ve been mastering, however, are fruitless without any subscribers. Luckily, email list building isn’t that hard once you know the basics.
Read More...Email list rental vs buying third party lists
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list – email list rental is a pretty common practice. The difference between the two (list [...]
Read More...