Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
Ford resubscribe email

Why and How to Resubscribe Your Email Contacts

Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it a curse of the inactive subscriber? Is this for real? This is no false alarm, […]

Read More...
All Stories
Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

Read More...
Mailigen email marketing picnic

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to outside. For the first email marketing picnic, we invited our most creative clients from Lattelecom, […]

Read More...
AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

Read More...
Pinterest in email marketing

What is Pinterestcamp and 5 Ways to Use It in Email Marketing

Pinterest is the fastest growing social network today. We think Pinterest email marketers should be interested! Although it’s an image-based social networking, you can also use it in content marketing. Because words are pinnable too! For most of 2012, we’ve seen news reports of how Pinterest is quickly gaining fans. In April 2012, Experian Hitwise […]

Read More...

Create Automatic RSS to Email Newsletters

Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to make your daily activities easier and automate a great part of your work. How Does […]

Read More...

12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Here are 12 tips for optimizing your calls to action to ensure they compel potential […]

Read More...

SMS Marketing Campaign Development

Have you already switched to a new email marketing strategy? Is your strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing campaigns. With the launch of our new Mailigen SMS feature, marketers can synch their email and SMS lists together to build one common […]

Read More...

Subscribe to our Email Marketing Newsletter!

Our newsletter will keep you up to date with new content and events.

  • Receive new blog updates
  • Priority notifications of FREE Whitepapers and How To Guides
  • Important Mailigen news

Your email will never be shared, you can read our privacy policy here