Archive for the ‘Email Marketing Reports’ Category
MarketingSherpa on the most effective email list growth tactics
This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.
Read More...Testing Email Elements to Improve Campaign Effectiveness
In the series of charts about email marketing, this week we are looking at different elements of emails that are tested the most. Over 1,400 industry marketers have provided their input to identify which email elements they are or will be testing, in order to improve the effectiveness of their email marketing campaigns. As we [...]
Read More...Email Newsletter Response Rates
In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email newsletters usually contain more links to information and offers than non-newsletter emails. Because of this [...]
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