Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Contact Reports

Contact Reports: New Feature to Monitor Subscriber Engagement

It’s very important to know who your audience is and how engaged they are. By using the new contact reports feature in Mailigen, you can pinpoint how engaged your subscribers are within each email list and analyze individual contact profiles. Previously, you were able to analyze all your subscriber activity within a certain time period […]

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All Stories

Testing Email Elements to Improve Campaign Effectiveness

In the series of charts about email marketing, this week we are looking at different elements of emails that are tested the most. Over 1,400 industry marketers have provided their input to identify which email elements they are or will be testing, in order to improve the effectiveness of their email marketing campaigns. As we […]

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Email Newsletter Response Rates

In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email newsletters usually contain more links to information and offers than non-newsletter emails. Because of this […]

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