Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Best time for sending emails

When Is the Best Time to Send a Marketing Email?

There is no one perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might work for another company won’t necessarily work for you. The complexities of the email marketing audience There are just too many variables involved to say when to send emails. […]

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Tim Watson

7 Cannot-Live-Without Tips by Email Expert Tim Watson

Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work at Zettasphere he helps brands develop email strategies that get more out of the email […]

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Lifecycle email marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing. What is lifecycle email marketing? Lifecycle email […]

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Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive conference that will be held online on May 9-10. 1. How should a newsletter look […]

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Mailigen Epic Free Email Marketing

Kickstart Email Marketing with Epic Free Account up to 5,000 Subscribers

We have launched a new product to help kickstart new businesses or existing ones that are new to email marketing. Epic Free email marketing account allows you to grow database up to 5,000 subscribers and use email marketing for free forever. A new business is born every 5 seconds in U.S. according to the Startup […]

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Mailigen blog

7 Must-Read Blog Posts of 2012

New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most popular, shared and read articles in 2012. No matter if you are a beginner or […]

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AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

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Anatomy of Email Newsletter - Infographic by Mailigen Email Marketing

The Anatomy of An Email Newsletter: Is Your Email Ready to Send? [INFOGRAPH]

If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.

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