Archive for the ‘Email Marketing’ Category

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Top 10 Email Marketing Resources

Tuesday, November 29th, 2011

The Internet is chock full of sites and blogs about email marketing. Staying on top of the latest trends by reading articles, blog posts and studying best practices is a crucial part of being a good marketer. You’re busy, so we thought we’d streamline the process for you a bit.

We made a Top 10 of the best Email Marketing Resources worth reading, adding to your bookmarks and subscribing to content. Happy reading!

1. Email Marketing Reports – www.email-marketing-reports.com

Created in 2001 by Mark Brownlow, this site is one of the pioneers in email marketing online resources. Over the last 10 years, Mark has collected an enormous article directory with more than 50 categories and thousands of posts in his blog making the site one of the most significant, helpful and richest resources for email marketing practitioners. If it’s happening in email marketing, you will find it on this site.

What makes it our #1?

  • Mark’s personality for starters. He is one brightest email marketing experts and he is always willing to share knowledge.
  • Guarantee of real, usable content (as Mark would say, the site excludes everything that even sniffs of spam or unprofessionalism)
  • Rich links guiding to other resources, for example, Holiday email marketing resources including more than 40 useful online materials about Christmas marketing

2. Email Marketers Club – www.emailmarketersclub.com

This is the biggest discussion forum about email marketing topics. It’s the place where competitors become friends and advisers. Whatever the question, one of the 4,700 member marketers will definitely know the answer. The Club is created by Tamara Gielen, the author of the blog Be Relevant! – another valuable resource on email marketing.

Why we love Tamara?

We have always appreciated her motto “I read so you don’t have to”. Tamara surfs the web, selects the most important items and brings it to us in a user-friendly way. Just scroll through her weekly blog post and stay up-to-date.

3. The Email Guide – www.theemailguide.com

Also called “email marketing search engine” where you can find all necessary information about email marketing issues. On this site we appreciate:

  • excellent examples of lightbox sign-up form emerging in front of the reader (you should also think about lightbox sign-up forms to gather your subscribers)
  • the simple structure of website making easy to find everything
  • the moment of reflection everybody goes through – am I a bee or a ninja? :)

What makes it stand out from the others?

No other email marketing website has its own radio show! Email Radio welcomes experts of online marketing industry and broadcasts live every week.

4. Email Expert – www.emailexpert.org

The blog is created by email marketing expert Andrew Bonar, and here you can find the freshest news, press releases and blog posts of several email marketing gurus, tips and useful resources.

Why we recommend it?

We like the quality of materials and the possibility to create the content ourselves. Here you can submit your email news, upcoming events, advertisements and links. Of course, to make full use of the website you should register.

5. MarketingSherpa – www.marketingsherpa.com

If you read our Mailigen blog regularly, you would notice MarketingSherpa as we often refer to their charts. MarketingSherpa is a research firm specializing in marketing trends, so the website outlines the most recent research results. Every year, it conducts wide research on email marketing and publishes it in their Email Marketing Benchmark. All charts and research results are described in detail in the MarketingSherpa blog. In addition to all that goodness, each year MarketingShepa organizes the world’s largest email marketing event Email Summit where marketers discover emerging trends and get acquainted with email marketing experts.

It’s worthy to note the lightbox sign-up form where you can choose whether to subscribe for weekly news or weekly charts or both. (This is a best practice example you can use in your email marketing activities). Also, check out the ShepaStore where you will find a rich library of books and online resources.

What is the most important?

Charts, tables, graphs and all the other visual evidence of deep and qualitative research making it the ideal place to do research for presentations, blogs and articles.

6. DMA Email Marketing Council Blog – www.dmaemailblog.com

The blog of the Direct Marketing Association, based in London, where you will find the most important industry news.

Why add it to your bookmarks?

There are several of the world’s best marketing experts publishing regularly in their blog posts. A wide view point and new blog posts every 2-3 days.

7. Email Experience Council – www.emailexperience.org

This cross company council is a project created by the Direct Marketing Association of US. The Council regularly organizes conferences, seminars and other events devoted to email marketing. One of the most popular is annual Email Evolution Conference.

Why is it worth it?

There is lots of useful information on email marketing. But the biggest benefit comes from the membership. Most of events, presentations, webinar recordings, whitepapers, case studies, reports and other resources are available for members only.

8. MarketingProfs – www.marketingprofs.com

MarketingProfs is like a portal to “everything marketers need”. A lot of articles, bloggers, blog posts, forum, ads, online store, research materials and more. Even a university with online trainings in the latest in marketing! Also the site is nice to look at with funny and attractive photos enriching the articles. If you want to go further than email marketing and get a broad overview of Internet marketing in general, MarketingProfs will be the right place.

Why is it so useful?

The section we’d like to stress the most is MarketingProfs Digital Marketing World where you can participate in online conferences for free. Don’t miss out the next conference about social media marketing, but you can also listen to previously recorded conferences about email marketing.

9. Clickz – www.clickz.com

Similarly to MarketingProfs, Clickz offers information about different marketing topics. But there is also a special category only for email marketing issues. Email marketing blogs are written by well-known experts like Jeanne Jennings and Simms Jenkins.

Why is it always nice to visit?

A stream of email marketing blog posts updating every 2-3 days.

10. Email Stat Center – www.emailstatcenter.com

The project is created by Simms Jenkins, the CEO of BrightWave Marketing and the author of the book The Truth About Email Marketing.

Why this site?

There are no superfluous headlines, slogans and photos. Just facts and statistics about email marketing that are divided into categories referring to the most important email elements. If you are looking for facts to refer to, this is the right place.

Mailigen Email Marketing Resources

Apart from these email marketing resources, we invite you to check our new Resource Center. As an email service provider, we think it’s part of our job to help teach and share best practices. Our new Resources Center offers Guides, Whitepapers, Datasheets, Planners and much more to take full control of your email marketing campaigns. The freshest one – Email Marketing Campaign Planning Guide – will help you to plan, produce, test, deliver and follow up your email marketing campaigns. We developed this guide for everyone, even if you are not an expert marketer.

Hope these email marketing resources will be useful for improving your email marketing performance. Subscribe to their newsletters, read articles, check blog posts, study the best practices and stay ahead of the curve with the latest trends in email marketing.

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E-mail marketing for small businesses

Tuesday, September 21st, 2010

E-mail marketing is one of the best advertising means for smaller and medium-sized businesses.

Smaller businesses are often reluctant to invest money in advertising, simply because there’s not that much money they can spend.

Email Marketing Small Business

However, email marketing software is available for ridiculous prices and offers high-tier return tracking. You’ll know where every single penny went, and that is very important for a smaller advertising budget.

Furthermore, people are much more responsive when it comes to e-mail marketing, because subscribers have to  allow you to send them emails. The permission is actually a very important thing, and pretty confusing for those who are just starting.

E-mail marketing is permission-based, and usually requires the users to confirm their e-mail address when they sign up to an email newsletter. However, the permission to mail is what sets e-mail marketing apart from other direct marketing forms, because it allows you to actually build a relationship with your customers.

E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.

E-mail marketing fits with the current marketing trends pretty well

It’s very easy to integrate Twitter, Facebook, and other social media into your campaigns. While it is questioned whether or not social media is effective at all, social sites do make it easier for the customer to communicate with you. Adding your social media streams to your emails will encourage the users to give you precious feedback–and a little buzz, too.

And lastly, most small businesses use e-mail marketing anyway. It helps them stay with a single customer for as long as possible, and is a very efficient method of marketing, not only because it’s so cheap.

So, to reiterate, this is why e-mail marketing rocks for smaller businesses:

  • E-mail marketing can track each and every penny you invest
  • E-mail marketing has the best response rates in advertising
  • It creates brand awareness (really useful for businesses that are just starting out)
  • E-mail marketing offers a chance to interact with customers and create dynamic marketing
  • Most small businesses already do it anyway

Furthermore, email lists are a great passive source of income you can count on in the long run. If you are loyal to your customers and don’t do anything too out of the line, they will respect you and choose your products for months, even years. It’s still important to acquire new subscribers though.

We aren’t saying that e-mail marketing is the holy grail we’ve all been looking for. We’re saying that e-mail marketing is pretty close to being one. You still have to do things on your own, you still have to do cutesy things with your campaigns, keep up with the developments in marketing, and actually work a lot to make your e-mail marketing campaigns successful.

Here are some quick tips if you’ve decided to try email marketing:

  1. Add a sign-up form at your website ASAP. You’ll acquire subscribers – even if you don’t send that much content yet.
  2. Add your company’s social media channels – this will help your e-mails become dynamic and offer a greater chance for the customer to interact with you
  3. Try and do some A/B split testing. Send different versions of your newsletter to different subscribers, and see which one generates better results.
  4. Know the difference between spam and permission-based email. You have to acquire permission to mail people. Don’t manually add people you don’t know to your mailing list; don’t buy e-mail lists you’ll later spam until infinity.
  5. Develop a strategy which clearly states your goals with e-mail marketing. Whether it’s simply selling more products or expanding your business globally, is entirely your call.

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What makes e-mail marketing better than other forms of direct marketing

Tuesday, September 14th, 2010

Email marketingRegular, well-written emails sent to the right people are cheap to send, and very effective if you take the time to send them correctly.

E-mail marketing is very powerful in general, because it enhances your brand and works by acquiring trust and attention over a longer term than a regular commercial does. E-mail marketing also enables sales through other channels. So, for example, a client could choose your products at a store in real life, just because the client knows you from somewhere.

To reiterate, these four reasons make e-mail marketing superior to other forms of direct marketing:

  • E-mail marketing is based on trust and long-term gains, thus, if played correctly, it skyrockets the buzz about your products or services.
  • E-mail marketing can achieve great results with scarce resources.
  • E-mail marketing gets better response rates.
  • Permission-based e-mail mostly reaches from 90-100% of your subscribers, as opposed to unsolicited e-mail, which gets deleted instantly by approximately 76% of its recipients. If spam filters don’t delete it.

Permission: the cornerstone of e-mail marketing.

Requesting a permission to e-mail anyone at all; this is what usually freaks people out about e-mail marketing. However, permission is the thing that makes this method of direct marketing different–and viable at all.

Hardcore marketing specialists who come directly from TV or radio advertising often do not really understand this, and resist the very idea of permission. This resistance is in fact quite understandable–that is, until you realize that e-mail is an individual’s private space. Permission makes sure that you only target interested customers, and cannot be offensive in any way unless you slip and make your e-mails offensive yourself.

Secondly, permission efficiently eliminates a huge marketing problem: the lack of attention from the customer. If a user subscribes, you simply know you have his attention, as opposed to direct mail (which costs a lot more), and advertising on television or the radio.

Other direct marketing forms, more often than not, leave you blindfolded.

You can’t really know how many users went to your site or bought your products after a telemarketing campaign. Or your direct mail campaign. Or anything else for that matter.

Although you can try and measure the statistics based on the location of the customers, as well as selling trends, such statistics are unreliable and inefficient. They also lack the depth one could expect from marketing in the 21st century.

Furthermore, it is a lot cheaper to send e-mail surveys if you aren’t quite sure about the direction you want to head in.

E-mail marketing platforms, on the other hand, offer tracking numerous things:

  • Was an individual email was opened? When?
  • Did the user click a link?
  • Which user clicked the link?
  • How many e-mails were undelivered? Which ones?
  • What is the general efficiency of the current campaign?

And lastly, permission-based email feels a lot better. You can actually see for yourself if the clients like your e-mails and products. A permission does protect you against the seller’s remorse.

It’s cheap, too.

Bandwidth was a problem until… 2002? Because the internet has evolved, sending e-mail costs virtually nothing in comparison to direct mail and phone calls. Yes, you get bargain deals with post companies and phone operators, but nothing can compare to how little sending an e-mail costs.

There is a catch though.

You still have to work hard and find subscribers. It’s a pretty slow process, slower than phone calls, and even direct mail. But it does bring huge results; that’s why more and more businesses slowly catch up with the trend that has been here for a good few years.

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E-mail marketing is permission based marketing

Tuesday, September 7th, 2010

Spam, by definition, is unwanted e-mail (usually of a commercial nature) sent out in bulk.

Is e-mail marketing commercial? Check. Sent out in bulk? Definitely. Unwanted? That’s usually not the case.

We can see that e-mail marketing – more or less – differs from spam in one key point, and that aspect is permission to send emails to the recipient. That’s why you should only send e-mails to people who’ve subscribed to your list. Also, spam is illegal, too.

However, permission is a subject specialists argue about. Seth Godin states that “permission works like this: if you stop showing up, people complain, they ask where you went”. And what Seth Godin says is ultimately the general consensus of what is what in email marketing.

How does the permission work?

A permission is what it is, and a permission works like a bond between you and the customer.

The customer has agreed to receive* e-mails from you, but you have agreed to actually send e-mails. On the surface, that’s pretty much everything. However, there is mch more to permissions than that.

The client’s agreement to receive e-mail is simply a statement of initial trust – that you’ll send things that you should send. And you better do what you can to keep the trust, or you’ll lose the customer.

* Note that receiving doesn’t mean reading, or taking action, or anything in particular. The client’s side of the agreement is much lighter, so you should do your best to actually turn the client’s thoughts into the right direction.

How do I acquire permission?

Permission Email MarketingIt’s pretty easy. You ask for it. For example, you can place a “I want to receive XYZ’s weekly newsletter with articles and information about new products” checkbox at the site’s registration. The user then confirms his/her willingness to receive e-mails by clicking an URL in his e-mail.

This ensures that it is the client – not someone else – who subscribed to e-mails. Double opt-in also eliminates invalid e-mail addresses, so you won’t see @gmial.com addresses in your mailing list.

Please keep in mind that the clients should be able to revoke the permission to mail them. And you have to respect this. Placing the unsubscribe link in a clearly visible place will build trust, and won’t cause problems (read:spam complaints) if the user decides to unsubscribe.

Also note that you should use the permission only to do what you said you’ll do. For example, you shouldn’t “lend” a permission to someone else; neither should you send irrelevant e-mails. It will destroy the trust you worked hard to earn.

Is there anything else I need to know?

Yes. Always remember that each of your clients is different. Which means that they’ll think of e-mails you send differently. For example, if your site focuses on fishing equipment, you advertising a fish grill kit will be deemed legitimate by most of your subscribers. But a fraction will think: “Damn, I thought [your company] focuses on fishing, not cooking. Spam!”.

These cases are where good practices of e-mail marketing kick in. Although you got all clients to subscribe to the same list with the same terms, it doesn’t mean that you have to send everyone the same stuff. Segmenting (splitting clients into groups based on their activity, location, products bought, etc) is a good practice, and will ensure that the clients won’t become frustrated when you send them e-mails.

Lastly, be patient with your clients, and they’ll be patient with you. Before introducing something new, never put the client below the “profit” you expect, because the client ultimately is the profit.

Although you can get “cute” from time to time with e-mailing special promotions and all that jazz, sending merely the content that clients subscribed to… is a very solid marketing practice.

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E-mail marketing is not merely advertising

Tuesday, August 24th, 2010

Direct – if not blatant – advertising has become a thing people associate with email marketing.

You know, the e-mails that swarm in after you register at a site and forget to uncheck the box that says “send me regular e-mails with promotional offers from our company”.

newsletter signup

Although such marketing is permission-based and successful in some cases and niches, there are often better things than mere promotions to send to your clients.

When someone subscribes to your list, that person allows you to send emails with the content you said you’ll send.

Now, if you were a client. Why would you want to receive countless promotion e-mails?

If you didn’t have a good enough reason (e.g. a freebie) to subscribe to a promotional email newsletter, you probably did not picture that your inbox will be filled with advertisements.

Which means that the subscribers will be confused, and some will leave or complain if you send myriad promotional letters after they’ve subscribed.

Don’t get it wrong, however. Sales emails are successful and many businesses get great results with them.

Sending sales e-mails is a short-term strategy, though. They give an offer; if a client refuses it, he’s refused it for good, and you can just as well

Newsletters, on the other hand, build trust and, often subtly, urge the client to take action over a good period of time. It just takes a little thought to distinguish between newsletters and promotional emails–and choose the one that suits your business.

Content-based newsletters escape the “all or nothing” syndrome that has plagued marketing for decades. That’s why newsletters are becoming increasingly popular.

But how do I advertise to my audience if I don’t send any advertisements?

email trust pyramidLet’s be bold for a second: we know that marketing masterminds aren’t good Samaritans. If something doesn’t bring profit, it is not viable. From this we can conclude – if marketing masterminds invented newsletters, they are profitable. And newsletters are profitable, because they build trust. (You still have to earn it, though.)

You earn trust by providing the user with good content and by not abusing your client-seller relationship. You spend trust by breaking the boundaries of your relationship with the customer by, for example, sending him unrelated advertisements.

You need to set rules of what you will send and what you won’t send to the subscriber. This doesn’t mean that you can’t include advertisements in your e-mails. You just have to give your clients value – usually with the content – that somehow makes up for the advertisements.

A simple example is a usual 300-word blog post. You can add an image advertisement at the bottom of the post. The clients shouldn’t mind this, as long as you offer something valuable to them.

A complex example is a 500-word blog post with no advertisements, but with a subtle call to action. For example, your site might focus on video games, and you could write a honest review of a recent video game… that you happen to sell through your site.

A few other examples of good content (content that builds trust):

  • Advice on the topic(s) your newsletter focuses on
  • Articles about new stuff that’s happening in your niche
  • Courses related to your niche
  • Articles that appeal to the customer’s self-esteem
  • And everything else, that will make the subscribers feel good and also offer value to them

Just be sure that you don’t overdo things if you choose sending newsletters with promotions within them. You should also be more or less consistent with the content of your e-mails.

No promotions in e-mails will build trust, but if you suddenly introduce ads, the trust will evaporate quickly. Too many promotions will make the clients think that you don’t really care about them. Keep things at balance, and everything will be fine.

(By the way, many people think that their content isn’t valuable to the subscribers or that their writing skills aren’t that great. If you’re discouraged about your content, be sure to read this eye-opening article at Copyblogger.)

What are your thoughts and experience with heavily executed and annoying advertising in newsletters? Would you like to share some of your experiences? We always welcome your comments!

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Email Marketing isn’t Rocket Science.

Wednesday, May 19th, 2010

Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role in any marketing. From these simple yet hugely successful marketing campaigns we can conclude that creative marketing can generate a lot of buzz – and huge returns – if its executed properly.

The Marlboro man was an expensive campaign, but from Marlboro Man we learned that brand awareness can be shifted. Before the cowboy appeared, filter cigarettes were considered feminine, but with the massive campaign the brand was turned around entirely. Speaking in ideas and social context, the Marlboro Man was using a ‘breaking rapport’ tonality when addressing potential customers, who thought that feminine cigarettes were masculine. This means that the campaign was actually meant to change the client’s emotion towards something, and that is what made Marlboro Man – an emotional connection with the clients.

The Grasshopper, however, was a guerrilla marketing campaign where… well… you know. People emailed famous people chocolate covered grasshoppers. Besides some shocked vegetarians, the campaign generated tremendous results and the small company, which supplies -800 numbers to people, has had huge returns from this small campaign, as grasshopper entirely occupied twitter and the blogosphere with its odd marketing campaign.

These two ideas are great illustrations of wonders that creativity and genuine congruence about the value of your products can do. No one has to be a genius to come up with ground breaking ideas. The best ideas are often derived from other sources–which have to be hidden, as Einstein said. And besides that, email marketing is somewhat limited in terms of innovation, which is good. Because there’s less to think about.

So how do you become creative in email marketing, then?

At first, realize what you have to work with in email marketing. That includes the subject line, the ‘from’ field, the Web Sign-Up forms, things like market segmentation and personalization, etc. When you’ve covered your market comes the hard part; if you want to stand out from the crowd, try changing the stuff you can work with, one by one, to make it even more appealing to the customers.

Email marketing isn’t rocket science.

Mailigen offers all the tools you need to execute the Best Email Marketing Campaigns – Sign Up for 30 day free trial!


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How Effective is Email Marketing?

Monday, May 10th, 2010

Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider.

We would like to share with you some interesting industry related information from Marketing Sherpa, one of the leading market research and analysis company’s on the web.

In the graph below you can see how effectiveness of email marketing purpose was changing, survey was completed by more than 1,400 email marketing industry members and answers may surprise you.

Over last 4 years majority strongly believes that email marketing effectiveness has been and will increase, against 16% that think it will decrease.

email marketing effectiveness

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The Top 5 Benefits of E-Mail Marketing

Monday, April 26th, 2010

Besides the obvious – email marketing is a lot cheaper than regular marketing – there are numerous benefits to e-mail marketing in comparison to other marketing methods. In this article, we’ll discuss these benefits to try and give you an idea of what’s it like to opt for an email marketing campaign.

1. Have measurable and adjustable campaigns.
With the newest software, e-mail marketing now provides you with data that other marketing forms could only dream about. E-mail marketing allows you to check the number of people that opened your emails (open-ups), how many of those then followed your links (clickthroughs), et cetera. This information allows you to adjust and alter your campaigns on the fly to achieve better results from the on-going campaign.

2. Safely build conversion momentum.
E-mail marketing is an easy tool to build selling momentum. By creating brand awareness and connecting with clients via e-mails about a to-be-released product, you can safely try and convert the already informed customers once the product is available. After receiving “buying signals”, such as visits generated from emails or requests for a trial if you’re selling services, you can be safe that your campaign isn’t intrusive and you can convert the subscribers.

3. Target only interested customers.
E-Mail marketing can be really tightly targeted, thus more effective, if executed properly. For example, you can target customers from a specific area via ZIP codes; a specific country; customers with specific interests and sort gender; age; previous purchases; et cetera. The choices are all but endless. Targeted marketing allows you to waste less emails and not lose existing subscribers by offering them merchandise irrelevant to their interests.

4. Gain feedback from your customers.
If visitors already have trust in your services, it is a good idea to survey them via emails. Through surveys, you can determine what you’re doing right, and what you’re doing wrong; through feedback, you can also determine what product the clients want next and why. Gathering customer feedback is irreplaceable if you want to keep existing customers and grow your customer base.

5. Use interactive marketing.
Although customers seldom expect promotional videos and/or graphics in their e-mails, interactive marketing grabs the customer’s attention better than other advertising types, especially at the start of a campaign. You can even include games and quizzes in your e-mails. Interactive marketing is an innovative marketing method that can hype your campaign in an instant, if executed properly.

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Smart Email Marketing Guidelines

Tuesday, February 16th, 2010

Smart Email Marketing GuidelinesYou’ll love the difference!

Email marketing is the easiest, most effective and also most affordable way to keep your customers coming back, and at the same time increase the number of your customers and most importantly increase your sales. By using attractive, professional and good looking email marketing, you can achieve this result. Most of you already exercise email marketing, but most of you by far know how to use it to its full potential. This is where Mailigen can make a big difference, with great solutions and tools. Mailigen provides easy guidance and thorough support, step by step how you can accelerate your business’ success with minimum investment, and you’ll love the difference!

Let’s start with a few simple tips

There’s no right way of doing email marketing, but there are for sure some better ways to do it, and we can guide and support you right here, accelerating sales and growth, bringing real success to your business. First of all you need to have the right idea and plan for your business’ email marketing, which depends on what you want to achieve, who is your audience, and of course the type of business you’re doing. If you do this right the chances that your email marketing will be successful ar much bigger, and you’ll love the difference it makes to your business’ success!

1. Optimizing your customer database

To ensure that your email marketing will be effective and successful you need to collect as much information as possible about your customers. Secondly your emails must have great design and provide high quality relevant and valuable content for your customers. Regular email newsletters are easy and inexpensive to make and will keep important contact with your customers. Even more effective it will be when you target your customers, creating specific customer lists in your database, depending on your customers’ interests, age, sex, location etc. This way you can send even more relevant and targeted email campaigns to your customers and the response you’ll get will be much better, increasing volume and sales even more.

2. Increasing the number of your customers

If your emails and newsletters are done professionally, look good and provide high quality relevant and valuable
content, the chances are very high that your customers will forward them to their friends, which can give you many new customers and increase your sales potential. Even better result can be achieved when you include a ‘Join our
mailing list’ link on your website, where new potential customers can sign up for your mailing list, and through further communication you can turn these prospects into new loyal customers.

3. Timing & tracking

It’s easy to send out emails and it’s just as easy to see the results if you have email-reporting option available. Well Mailigen does! This enables you to get immediate response and action, and you can even schedule the delivery of your email marketing campaign for times when your customers are most likely to check emails, increasing the chances that they will read them and respond. This way you can track which customers open and respond to your email marketing, even who forwarded them to friends and who you might need to resend it to. If you added links in your email letter, you can also tell who clicked on which links in your email. Using tracking tools will help you to better understand what your customers finds interesting and read in your emails and newsletters, and you can even tailor the content in your next campaigns to get an even better response, increasing sales even more.

So, if you follow these simple steps you will definitely accelerate you business’ success, increasing sales and growth, and you’ll simply love the difference Mailigen makes for your business!

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