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Mailigen SMS marketing

10 Must-Haves of SMS Marketing

The new services available on our smartphones in this mobile era are expanding rapidly. Mobile Internet, a never-ending list of applications… yet the SMS function is still there and can be a powerful part of your marketing strategy. Why should you use text messaging marketing and how to make it more effective? Get an extremely […]

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QR Codes and Mobile Email Must Haves

While having a lazy afternoon walk in a shopping mall, my eyes were caught by a new artist exhibition. Visitors were able to vote for their favorite pieces of art using QR codes. I took the opportunity and scanned the QR code of my favorite work with my smartphone. To confirm my vote, I had […]

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SMS Marketing Campaign Development

Have you already switched to a new email marketing strategy? Is your strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing campaigns. With the launch of our new Mailigen SMS feature, marketers can synch their email and SMS lists together to build one common […]

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Brand New Mailigen SMS Marketing Features!

Over the past year we have been hard at work building more comprehensive email marketing solutions for our customers. We are ready to unveil one of our most exciting new features – integrated SMS marketing! Bound with email marketing, SMS will deliver more timely and targeted messages, helping you boost engagement. Almost everyone has an […]

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SMS List Building

Calling all marketers! It’s time to switch to a fresh strategy! Year 2012 could be named the year of mobile marketing revolution. Email, mobile and SMS marketing are developing in tandem, so we want to help you get started leveraging these tools as soon as possible. Recently we launched the Mailigen SMS feature that allows […]

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Will SMS Saturate Your Target Market?

The way we interact and share information is changing rapidly, with mobile technology leading the way. So, the way we market must also change rapidly with more tools for reaching a mobile audience. It’s no secret traditional advertising has been undergoing a shift from offline and mobile advertising is quickly becoming the most effective way […]

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Reading Email On The Go

The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and reputation monitoring company, ReturnPath, released this compelling report just a few days ago. This is […]

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Mobile email marketing forces mobile era

Mobile email marketing shares the same idea as traditional email marketing. The only difference is email reading conditions. Instead of a computer screen that measures 13 to 21 inches on the diagonal, you have maybe 2 to 4 inches depending on a mobile phone. Regardless of how we measure, it is at least 10 times less. And that… changes everyting.

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