Email Marketing Blog

Mailigen tips & news on email marketing best practices..
A/B Split Test

Send Only the Most Effective Emails Using A/B Split Test

Exciting news, marketer! We’ve launched Mailigen version 3.0 including the long-awaited A/B split test feature. Moreover, this feature includes four different types of tests that you can perform! You can test different subject lines, from or sender names, email content, calls to action, sending days and times – thereby allowing you to deliver only the […]

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Mailigen sports

PHOTOS: Sporty Summer in the Mailigen Style

You know how dedicated we are to our jobs. But besides new feature development and email delivery, we are also quick and dynamic in other fields. Of course, it’s sports! From games and marathons to canal regattas and waffle baking races – this was a great summer with plenty of sport activities we enjoyed together […]

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Mailigen_Workshop_Russia

Entering the Russian Email Market

In August, our Mailigen team visited St. Petersburg and Kaliningrad in Russia to promote and develop local email marketing. After participation in the “Mailing Day 2013”, the international conference on email and SMS marketing held in St. Petersburg, Russia, where we presented lifecycle email marketing, we realized that the Russian marketing environment is hungry for […]

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Twitter notification

What is a Transactional Email and How is it Used?

We are excited to announce a new transactional email solution available to our clients. Now with Mailigen, your welcome messages, order confirmations and others will be branded and appealing – hitting not only informative but also marketing goals. What is a transactional email? A transactional email is a system-generated email based on some action. A […]

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Mailing Day 2013

Mailigen Brings Life-Cycle Marketing to Russia

Mailigen team has just returned from „Mailing Day 2013” the international conference on email and SMS marketing held in St. Petersburg, Russia from 19 to 20 June. At the conference, we were talking about life-cycle marketing that is a quite new business solution for Russian marketing world. Mailigen.ru entered the Russian market a couple of […]

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Mailigen email marketing picnic

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to outside. For the first email marketing picnic, we invited our most creative clients from Lattelecom, […]

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iLive

Inviting You to See World-Class Experts Online

As our priority is to educate our clients in best email marketing strategies, we are inviting you to participate at the Europe’s leading Internet and digital marketing conference iLive 2013 that will be held online on May 9-10. The conference will bring together world-known Internet marketing experts to share their knowledge on conversion analytics and […]

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Mailigen breakfast

Breakfast on Social Media Integration

The Mailigen team hosted marketing managers for a breakfast discussion focusing on email and social media integration. Our discussion included almost everything from gathering a database on social media to campaign publishing automatically on social sites, and much more. Mailigen email marketing breakfast is a new initiative in order to share experience in email marketing […]

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