Archive for the ‘Tips & Tricks’ Category
Email subject lines that work: what, why & how
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
Read More...Track your email marketing campaigns with Google Analytics
Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.
Read More...10 Tactics to Send More Relevant Emails
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.
Read More...Reengage Your Inactive Subscribers to Improve Email Deliverability
Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
Read More...What to do if you have made an email marketing mistake?
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Read More...Top 10 email marketing mistakes
Yeah, some people still don’t get it. E-mail marketing isn’t regular marketing. You can’t expect to sell a product by annoying people, nor by sending spam. If you don’t have explicit permission to mail to the people on the list then don’t e-mail them. You shouldn’t buy or rent an e-mail lists either.
Read More...Why should you buy a professional e-mail template?
Templates matter. And those who approach e-mail marketing seriously, know it. However, companies still think that their newsletter templates can be created by programmers with little experience in e-mail marketing. The DIY approach is remarkable, and creating your own template is pretty easy if you know some basic HTML, or your company has some designers. [...]
Read More...E-mail marketing is not merely advertising
Direct – if not blatant – advertising has become a thing people associate with email marketing. You know, the e-mails that swarm in after you register at a site and forget to uncheck the box that says “send me regular e-mails with promotional offers from our company”. Although such marketing is permission-based and successful in [...]
Read More...Attract More Customers with Relevant Email Newsletter
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?
Read More...Email list rental vs buying third party lists
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list – email list rental is a pretty common practice. The difference between the two (list [...]
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