Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

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Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

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Ford resubscribe email

Why and How to Resubscribe Your Email Contacts

Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it a curse of the inactive subscriber? Is this for real? This is no false alarm, […]

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XML-based emails

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. XML may sound a little […]

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Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

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Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

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Mailigen email marketing picnic

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to outside. For the first email marketing picnic, we invited our most creative clients from Lattelecom, […]

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AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

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