Working as an affiliate takes more than placing an ad on your website and hoping someone clicks on it. Affiliate marketing has evolved with technology and more sophisticated marketing strategies. It’s important to research and make sure you know how to attract customers. These steps will help you on your journey as an affiliate to growing a profitable transparent relationship.

GET TO KNOW YOUR AUDIENCE

One of the best rules to consider when working as an affiliate is to KNOW YOUR AUDIENCE. Knowing your audience is imperative to gaining profits from an affiliate program. If you have an audience of real-estate professionals, make sure your affiliate links apply to them. Create content linking email marketing to their everyday profession or lives. Ensure that your affiliate content is relevant in every way to your audience.

REMEMBER MAILIGEN IS A MARKETING TOOL

We have created an amazingly simple and easy to use email marketing tool for our customers, and we deliver value they can’t get anywhere else for the price. Position your affiliate links in places where people interested in MARKETING TOOLS will see them. When you create content on your site mentioning the benefits of Mailigen in a true and honest tone, more people will be willing to click the links provided. This will help in your effort to refer many customers.

LOCATION OF LINKS AND BANNERS

When deciding to start as an affiliate, it’s important you know the best spot on your site to place affiliate links. The LOCATION OF LINKS and BANNERS is essential if you want site visitors to actually click them. Determine where people tend to look on websites and start from there. Design the link in a manner that would attract someone and make them click the link. It’s also a good idea to provide multiple affiliate links throughout your website. This gives your site visitors multiple chances to click.

TRACK YOUR RESULTS EVERY DAY

TRACK YOUR RESULTS every day. It’s a good idea to know who is visiting your site, where they’re visiting from and what pages are frequented. Google Analytics works well in determining all of these factors. Deciding the placement of affiliate links and how to approach endorsing links starts with tracking results. It may take a while to actually know the true trend of your site, but it’s important to keep an eye on all results.

Affiliate marketing requires engagement, consistency, tenacity and conversion strategy. Use these actionable steps to help expand your affiliate marketing relationship with Mailigen!

If you are not yet our partner, go ahead and join Mailigen affiliate program today.

Related Posts

• Mailigen Affiliate Program Ranks First for Email Service Providers
• Mailigen is Put on the Marketing Sea Map Featuring the Best Softwares
• Mailigen Ranks Fourth in Email Service Providers in TopSEOs

Mailigen has been named one of the top Internet marketing companies for 2012 and is featured in the newly launched WordStream Internet Marketing 150 infographic. This infographic is created as a map in order to help marketers navigate the vast Internet marketing landscape and discover the top web marketing software providers.

Today we cannot imagine running a business without engaging in Internet marketing. While there are countless companies offering web marketing, we are proud to be put among the best of them. Our priority has always been innovative solutions like our Drag’n’Drop email template editor, united email and SMS platform or dynamic RSS campaigns. And this recognition makes us even more focused to keep the work up on a high level and offer our customers even more innovative email marketing service, said Janis Rose, our CEO.

The WordStream Internet Marketing 150 has gathered the top Internet marketing software and SaaS companies in 10 major business categories – social media management, web analytics, search engine optimization, pay-per-click marketing, content marketing and blogging, conversion rate optimization, crowd-sourcing, marketing automation, video hosting and management and, of course, email marketing.

To explore more, please visit WordStream homepage.

Recently we have gained recognition also from other international experts. We have been included in ESPinator among world’s leading email service providers. TopSEOs ranked us fourth and TopTenReviews – sixth best email service provider.

Related Posts

• Mailigen included in ESPinator among world’s leading email service providers
• Mailigen Ranks Fourth in Email Service Providers in TopSEOs
• Mailigen Celebrates Growth and Recognition For Email Marketing Services

According to CEO of Mailigen Janis Rose,

Being included on ESPinator’s list once again shows Mailigen’s stable position when it comes to searching for a trustworthy email marketing partner. We are honored to be recognized as one of the best to recommend to marketers worldwide.

ESPinator is an online tool which helps with choosing an email service provider that best suits your marketing needs. After filling in a series of questions, the tool will rank ESPs according your responses and display the top matches. There are a little over 20 ESPs in the ESPinator list, allowing you to choose only among the most powerful and feature-rich services.

To view the best ESPs chosen by ESPinator visit ESPinator website.

Mailigen has also received other significant recognition from independent international experts. Mailigen has been named the fourth best email marketing company by TopSeos and the sixth best in TopTenReviews.

Related Posts

• Mailigen is Put on the Marketing Sea Map Featuring the Best Softwares
• Mailigen Ranks Fourth in Email Service Providers in TopSEOs
• Mailigen Celebrates Growth and Recognition For Email Marketing Services

Mailigen has achieved a top four placement and stepped up our position in TopSEOs review of email marketing service providers.

Our CEO, Janis Rose, said, We are proud to take a step up and replace our previous top five placement in TopSEOs with the top four. This ranking is a high achievement and proves not only our position as industry professionals but also highligts our company is growing quickly.

In TopSEOs review, email service providers are evaluated in five categories: Submission interface, Protocol Compliance, Delivery rate, Analytics and Support. Mailigen has scored the maximum in two out of five categories proving its excellent delivery rate and support. We also achieved a 91 percent overall score and ranked fourth in the review.

To view full rankings, please visit TopSEOs website.

Mailigen also received high rates and awards from other international experts like TopTenReviews where we are named the sixth best email service provider.

Related Posts

• Mailigen Ranks in the Top Five of TopSEOS Email Marketing Service Providers
• Mailigen is Put on the Marketing Sea Map Featuring the Best Softwares
• Meet the Mailigen Team!

Since our company’s founding in 2010, Mailigen has grown its user base and revenue at double digit growth year-over-year while continuing to build out an extensive feature set which include email marketing and social integration capabilities, online survey development and SMS marketing options. The company’s success includes enhancements to the feature set, growth in the customer base and introduction of social media capabilities for users to more easily engage their subscribers.

Since the company was formed, Mailigen has grown from a small European-based email marketing service into an international company achieving high rates and awards from international experts like TopTenReviews and TopSeos. The company now boasts more than 820% growth and thousands of users across multiple industry verticals in 5 continents.

We pride ourselves as the new generation of email marketing through unique processes and features which improve the deliverability of emails while tracking the success of email marketing campaigns, said Co-Founder and CEO Janis Rose.

The company’s service caters to those looking for powerful email marketing tools and an easy to use online interface for writing and designing HTML emails. Mailigen also offers custom services based on the industry of their customer to ensure relevant email marketing.

When we built the platform, we didn’t just focus on our customer. We also thought about our customer’s customer and how we could deliver highly relevant emails, said Rose.

First Quarter Highlights:

• Named fourth best email marketing company by TopSEOs
• Named sixth best email marketing company by TopTen Reviews
• Presented new features at the prestigious exhibition of digital industries, CeBIT 2012
• Introduced a new drag’n’drop email editor feature
• Introduced a new personalized email message with dynamic RSS feature
• Released new advanced SMS marketing features
• Delivered integration with Wordpress and Joomla

With recent additions, like a fully integrated SMS and email solution delivering to more than 200 countries and territories, Mailigen is continuing to invest in building out capabilities across its product and adding resources to speed continued growth and expansion. The company’s user base spans multiple countries and industries from retail and business services to non‐profit organizations and technology providers. During this time of high growth, Mailigen continues to help customers succeed by making online marketing easy.

It’s already been a significant year for us, and we are just getting started. We will stay focused on enhancing our current offering while building new capabilities, and we look forward to continued growth through 2012. We are constantly expanding our platform and are well positioned to be a leading provider of email marketing services, said Rose.

Related Posts

• Meet the Mailigen Team!
• Mailigen Presents Unique Platform at CeBIT 2012 and Increases Customer Base
• Mailigen is Put on the Marketing Sea Map Featuring the Best Softwares

Wouldn’t it be nice if your email campaigns ran themselves? Saving time for you to focus on other aspects of your business, like getting new clients or securing a big donation to your non profit? Using email marketing automation effectively can get you close. Email automation is truly a significant trend for email marketing, it’s fast and easy and there are ways to make it work even more efficiently for you. With good planning and implementation email marketing automation can help save time by eliminating tedious and mundane tasks, cutting time and cost. It’s more important you spend your email marketing time on creating great content than the mechanics of sending the message.

Although automated systems can be expensive there are plenty of affordable options out there for companies of any size looking to generate leads or create entire automated campaigns. The best companies really learn how to utilize email automation to better interact with clients. With 74% of all online adults preferring email as their method of commercial communication, it makes sense to be persistent in communicating using this medium. Here are some great pointers I’ve picked up from the experts at Mailigen to automate your campaigns.

1. Organization is the key to success

Often, the best way to organize your campaigns is to start by creating a marketing calendar. Developing a calendar allows you to step back and really look at everything you have going on and examine the big picture. It allows you to identify which target audiences you are communicating to, and what kind of message you’re sending in totality rather than one at a time. You don’t want to send duplicative messages to the same audience at once. For any plan to be implemented effectively, a strong plan of action must be drawn out. Most email marketing platforms provide an email scheduling feature that allows for planning of future marketing campaigns.

2. Make Staying In Touch Easy

Using email autoresponders makes staying in touch easy. Autoresponders enable follow-ups to be sent in a timely way, that’s important when you are working in such a time sensitive medium. Autoresponder systems can automatically send information and follow up automatically for you on a regular basis. It’s easy to create autoresponder campaigns. After you create and schedule content, the campaign works itself out, allowing for you to focus on other things. A recent email study found that it sometimes takes 10, 15, or even 20 follow-up messages for prospects to become first-time customers, depending on your product and how much it sells for. All of which can be done by autoresponder. Consistently staying in contact is important and can be done effectively with broadcast email software. Broadcast email software allows you to target only a specific group of clients, perhaps by demographics or geographic location to convey a specific message.

3. Keep Track of Your Lists

Email marketing tools allows for you to monitor who is opening what, which emails “bounce”, and to track all email activity. It’s important to keep email lists updated as changes in client information are made. Which clients are opening emails? Which are responding? Buying? Take advantage of the ability to organize contacts for specific things to really focus on clients who are generating sales for your business.

4. Pre Write Your Content

Drip marketing tools allow you to send pre written messages to customers over time, “dripping” the content to them automatically. Drop campaigns are scheduled automatic mailings that follow a pre-determined course using auto-responders for leads and contacts. The lead completes a form, and then your autoresponder kicks in, sending appropriate messages. The messages are “dripped” based on specific subscriber behavior or status. Pre writing these messages and then scheduling the drip cycle means less day to day management on your part.

5. Segment Your Audience

Dividing your audience into unique segments allows for automated emails to be sent to a targeted group, developing personalization. Creating consistently updated dynamic lists organizes emails with just one click, rather than dividing them up manually. You can segment lists in many different ways, like demographic, age, gender or type of customer.

6. Email Personalization and Dynamic Content

Email automation can personalize content instantly by placing a contact name in the heading automatically, replacing a generic heading. Most email marketing software provides this feature. You can further personalize an email by adding specific information pertaining to that individual with information like the town or city they reside in, personality, their birthday or if they have bought a specific product from you in the past—this is where audience segmentation can come in and be a great help to this. Many email providers offer automation software that creates dynamic content automatically. The user simply creates one generic email, and the software will change the content based on rules set by the user like location, picture or income, creating highly personalized content in more than half the time.

7. Measure Your Results (And Make Changes)

Use standard reports, such as Campaign ROI, Contact Mailing List, Key Accounts, Accounts by Industry etc., for tracking performance of the marketing activities. Analyzing your data is the only way to know if your automation is working for you and where improvements can be made. Using Google Analytics integration and UTM tags can help track individual marketing campaigns by tagging different values to each campaign.

With the automation tools available today, email automation can make a large impact on your campaign without day to day campaign management from you.

Related Posts

• Mailigen Celebrates Growth and Recognition For Email Marketing Services
• Meet the Mailigen Team!
• The Stark Truth about Email Marketing: Exiled Englishman Mark Brownlow Reveals All

CeBIT is the digital industry’s biggest and most international event, bringing together several thousands of companies from all around the world to present the latest achievements and future trends.

We have set an expansion goal in Europe and the priority is to build innovative email marketing solutions for the global market. The CeBIT 2012 audience was among the first to see our latest features – the unique platform for email and SMS, innovative drag’n'drop editor, email personalization with dynamic RSS content and other tools and features.

Presented our new complex marketing solution that exceeds traditional email marketing capacity

We were happy to see marketers from Europe are well versed in the basics of email marketing. It allowed us to talk about specific solutions for individual business. We got the chance to surprise them as well, as we presented our latest marketing solutions, which included united SMS and email platform. Due to the interaction at the event, we obtained significant number of subscribers from Germany, UK and Benelux, as well as the USA, India and Brazil. The exhibition provided us with a great opportunity to meet our foreign clients, share the experience, hear out their wishes and needs, and of course to see the latest trends in the industry, says CEO of Mailigen, Janis Rose.

Planning to develop the platform in additional European languages

Originally, the main goal was to conquer Asia and U.S. markets, and Mailigen is already available in English, Russian, Chinese and Latvian. But Europe`s technical innovations are developing so fast, we want to strengthen our positions there as well. The European market is very fragmented and each country demands an individual approach. Therefore we are planning to localize Mailigen into German, French and Spanish languages and also open offices in other European countries, says Rose.

What excited us?

CeBIT is like a delicacy for technology gourmets. From 3D projectors, digital whiteboards, tablets and wide range of mobile applications to innovative medical equipment, new Audi A7 and dancing robots, all the best was there! Here is our TOP3:

• Sharing opinion offline

  

It’s almost the same as in Facebook or Google+. You can press a „Like” button in Facebook or add a „+” sign in Google Plus if you like a text or a picture. In this case, you can press „like” in offline. It means that persons has a chip that contains information about his profiles in social networks, he puts it in the device and the message about what he likes automatically appears in his social network profiles.

• New generation car rental

From now on you will not have to bother about going to a car rental service, hsign a contract and take a car there. A mobile application will do it for you! The app will show you the nearest cars you can get and you will be able to choose between any of them and afterwords leave it wherever you want.

• „Smart cities”

There are cities, for example, Moscow, that are developing united supervisory system where all the important functions are connected in one big network (traffic lights, video surveillance cameras etc.). It`s something like „Big brother is watching you” :)

Related Posts

• Mailigen Celebrates Growth and Recognition For Email Marketing Services
• Meet the Mailigen Team!
• Mailigen Increasing its Stake in Europe by Participating in CeBIT 2012

We’ve been working on the new Mailigen Drag’n’Drop editor for a while and recently some of our clients were given an opportunity to try the new editor while it was still being tested. We are excited to launching it and make it available to all our users.

Benefits of the new Mailigen Drag’n’Drop template editor:

• Our intuitive navigation and group-divided functions make template editing more practical and allow you to apply changes in a short period of time
• There is no need for specific HTML knowledge to modify your templates
• Your content is divided into blocks that are easy-to-move, copy and delete
• We’ve adapted the already existing templates in Mailigen allowing you to create emails faster than ever before
• Makes each campaign not only automated, but also individual and interactive with opportunities offered by the new Mailigen: email personalization, social media integration, dynamic content and RSS.

Unlike the previous WYSIWYG editor, the new Drag’n’Drop editor has many innovative functions that make the platform more easy to use.

New functions of Mailigen Drag’n’Dropemail template editor:

• dynamic toolbar
• email template frame formatting
• basic formatting that can be applied to entire email
• drag and drop method to move content blocks
• drag and drop method to insert images
• other worthy functions that simplify process of creating and editing templates

Check out these new capabilities of the Mailigen Drag’n’Drop template editor.

Dynamic toolbar

The Mailigen Drag’n’Drop email template editor is always in your view, so it is available if you use the scrollbar to edit the middle or the bottom part of the email. We’ve made it possible for the toolbar to be constantly in full access. When the bottom part is being edited, the toolbar freezes on the top of the browsing window and remains accessible while editing other template parts.

Email frame formatting

Usually email templates are created in a constant size. And therefore each template consists of an external background (template’s frame) and internal content part.

Mailigen’s Drag’n’Drop functional menu allows you to format both external and internal parts of the template. It is possible to impose internal or external indentations, choose horizontal positioning or insert a frame to distinguish the content.

Default formatting that can be applied to entire email

It is very important to be able to format the entire email text font type, size or color easily. While using the previous editor, it was not easy and you had to struggleto format the entire text without repeating formatting again and again. Sure, there was always a possibility to define the style of the email using HTML code but unfortunately not all email programs are able to support pre-defined CSS style. So each cell had to be edited separately. Mailigen’s Drag’n’Drop template editor applies default format to each block.

Formatting will be applied to regular text as well to hyperlinks simultaneously.

Drag and drop method to move content blocks

The most important thing, and one of the reasons why we decided to create a new editor, is to have content divided into blocks that can be moved using drag and drop method. No more complex actions with content blocks anymore. Just click and hold the mouse button by pointing to the block that needs to be moved and drag it to the new place.

Use drag and drop method to add new blocks to the template. The content block capability has different forms and shapes providing you with more template options. A new block can be added with an extra place for an image that has an individual cell.

It is super easy to change the width of blocks. Now all you have to do is to click on the dashed line that divides the blocks and move the line. While changing the width of content block where one part includes place for an image, its size will also change according to the size of the block.

Drag and drop method to insert images

The same drag and drop method is used to insert images. From the extra toolbar you can choose an image that you have saved before in your image gallery to insert and drag it anywhere you like in the email. Dimensions of the image will be adjusted by half of the block width, but if placed over the existing image, it will be replaced by the new one.

Conclusion

As you can see, all the new functions of the Mailigen Drag’n’Drop template editor are created to help you save your valuable time, enhance performance and make your email marketing campaigns more efficient. The editor has become faster, easier and user-friendlier. Additional help information is provided to solve any questions you may have.

If you want to find out more about the new Drag’n’Drop email template editor or you have some ideas how to make it better – feel free to contact our support team any time.

Related Posts

• What to do if you have made an email marketing mistake?
• Attract More Customers with Relevant Email Newsletter

Each of you has your own unique experience with email marketing and the Mailigen team. We are looking forward to receiving reviews about our work. We like to share your experience with our platform, so write emails, call us or leave a comment on this article. We love what we are doing, and we hope you like it too.

Our team has our own story about how we came together to build Mailigen. It’s hard to believe how quickly we are growing and evolving email marketing. This week is very special for us, and to celebrate those successful years of work, we are going to stop for a moment to have a bite of our Birthday’s cake!

In just a few years, Mailigen has grown from a small European-based email marketing service into an international company achieving high rates and awards from international experts like TopTenReviews and TopSeos. Now we can boast more than 1000% growth and thousands of users in 5 continents all around the world.

Recently we returned from the prestigious exhibition of digital industries CeBIT 2012, where our latest technological achievements were presented. We shared our united platform for email and SMS, Drag’n’Drop editor, personalized email messages with dynamic RSS and many other features. You can be sure we will continue to create new tools for modern communication. If you have ideas about features we should include in our platform, please let us know it.

The biggest thanks for all achievements, of course, go to you – the customer!

Meet the MAILIGEN super team!

We’d like to introduce you to our awesome Mailigen team.

It was long before the creation of Mailigen when the idea to create a new generation of email marketing tool was born. Few years back Janis joined three-enthusiast team – Arturs, Juris and Ernests – and worked closely together to bring you this incredible marketing platform you are using today.

The two founders – Arturs and Janis – formed a strong team to focus on creating the best email marketing platform in the industry.

(From left: Andris, Arturs, Ernests, Juris U, Juris V, Martins, Liga, Andzelija, Slavik).

As our customers, you are probably the most familiar with the Mailigen client service team. “Mailigen! How can I help you?”- Your questions answered by Janis, Martins, Juris and Slavik. The client managers who help you get the most pleasant experience while using our product. For the customer service to be effective we have Andris, head of sales. (From left: Juris, Andris, Slavik, Martin)

But before sales and support – we need the platform itself, right? The largest contribution to Mailigen platform was made by Juris. He was assisted by the rest of web team (From left: Aleksandrs S, Andris, Kaspars, Janis, Arturs V, Maris, Oskars).

And here are we – Ernests and Liga – the blogger team which writes, tells and informs you about news in Mailigen and the email marketing industry trends.

Wishing you many more years of prosperity and creativity, Mailigen team!

From left: Oskars, Arturs V, Andris B, Aleksandrs S, Slavik, Janis S, Kaspars, Martin, Juris U, Juris V, Andris Z, Aleksandrs H, Ernests, Liga, Janis R, Arturs B, Andzelija, Maris.

Related Posts

• Mailigen Celebrates Growth and Recognition For Email Marketing Services
• Mailigen Presents Unique Platform at CeBIT 2012 and Increases Customer Base
• Mailigen Ranks Fourth in Email Service Providers in TopSEOs

Recently MarketingSherpa released its new MarketingSherpa 2012 Email Marketing Benchmark Report revealing the most effective email list growth tactics employed by marketers.

Let’s take a look at the Top 5 database boost tactics and how to use them in your email marketing strategy.

1. Registration during purchase

If you are running an e-commerce business, it’s easy to incorporate registration during the purchasing phase. In the purchase step where customers have to type their email address, include a checkbox inviting them to subscribe for email newsletters.

If you are not an online business, you can collect new subscribers. During the payment step or when filling in the guarantee voucher, invite your customers to leave their email address for email up-dates.

Grab customers’ attention when they are happy about their new purchases, if you do they will most likely be enthusiastic about signing up for your email newsletters.

If that’s not enough, here are some key phrases that will motivate to subscribe:

• receiving discounts and other extra bonuses for future purchases
• special after-sales service and support
• receiving a client or loyalty card for free
• offer the possibility to be the first to receive the new products

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, 93% of marketers admit sign-up for news during purchase as effective, and the majority of email marketers say it is even very effective. You are wasting an opportunity if you are not doing this!

2. Online events

Almost the same number of respondents (91%) admit online events are one of the most effective methods to grow email lists.

Online events like webinars, online conferences, workshops, and others become more and more popular and virtual seats are reserved even months before. This waiting period is a perfect opportunity to establish relationships with your target audience.

Key phrases that will motivate them join your email list:

• receiving regular up-dates about the event, lectors, themes, etc.
• following closed online discussion about the event
• handing in questions before the event
• fee discount or discount for the next event

3. Website registration for free options

As the third most effective list building technique, marketers say signing up for news when registering for so many free options.

1. Often, subscribing for news is obligatory to get free options, such as downloading e-books or PDF resources.

In this case, there is no need for any extra bonus to make people sign up. However, you have to be very careful and be sure the subscriber who is interested in an e-book will also be interested in the newsletter content you are going to send. Otherwise you will have a new subscriber without any engagement potential. Remember that email list quality is more important than quantity.

2. The second way is to sign up for news when registering, for example, on portals, forums or social networks.

The key words that will motivate potential subscribers to receive emails:

• for broad channels of information, provide the option to sign up for a specific and segmented information
• offer the possibility to receive summaries, results and comments of experts

4. Paid search

According to the research, 86% marketers are sure PPC campaigns bring excellent results in growing email list. It means that people search for specific keywords, find your paid ad and are guided to the landing page offering the possibility to join your list. This audience is really targeted as they are already interested in the topic. So it’s extremely easy to convert them to subscribers.

Just a small motivator and they are on your list:

• regular information about the topic people were searching for
• unique and exclusive extra information
• discount or other bonus, making purchase of the product

5. Offline events

Who said email marketing (that undoubtedly is an online issue) can’t be started offline? If you have a store or you communicate with your clients in person, invite them to sign up for email news. Use paper questionnaires or the new popular trend, iPads.

Places and events where you can use them:

• shops, supermarkets, shopping areas
• markets, fairs, expositions, showrooms
• conferences, seminaries, webinars, workshops
• presentations, openings, degustation
• round-table discussions, press conferences, etc.

Other effective tactics

These are only some tactics marketers have found fruitful to grow their databases. In Addition to them, there are many others mentioned in the MarketingSherpa research, such as:

• co-registration programs
• blog registration page
• Facebook registration page
• social media sharing buttons
• email to a friend

The efficiency fully depends on your industry and business profile. Do you run online of offline business, do you organize events or have a blog? Choose the best solution for you and focus on the quality, not on the quantity.

If you need consultation on the most appropriate tactic to grow your email list, please contact us and we will be more than happy to help you. And feel free to share this information with your friends on social media!

Related Posts

• How to build email list with QR codes?
• Email Marketing for Group Buying Websites
• How to build email list with top social media sites – Facebook, Twitter, LinkedIn, YouTube