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Mailigen Participates in International Email Marketing Summit

Mailigen is scheduled to be a new participant in the International Email Marketing Summit (IEMS) this Thursday, November 15. Kicking off on the same day as the summit are a series of workshops on email marketing topics hosted by Mailigen to further develop the marketing environment in Europe, Asia and The United States.

International Email Marketing Summit is a web conference which brings together the world’s best email marketing experts to discuss the latest trends, promote best practices and provide case study analysis. Those who attend the summit will walk away with a list of action items to implement within their email marketing strategies, such as:

  • How to build integrated campaigns that drive results
  • What works and what doesn’t
  • Proven tips and tactics
  • How to achieve a holistic approach to email

Registration for the event is free. If people cannot attend the event live, the webinar will be available on-demand to those who registered. Here you can see Mailigen presentation Promote and Connect with Integrated Email & Social Media Marketing.

Also on November 15, Mailigen will start a series of workshops on email marketing. During these seminars, marketing professionals will be educated on various email marketing subjects such as signing up, collecting database, segmentation, personalization, automation, analysis of results, and integration with social media, SMS and mobile marketing.

Janis Rose, CEO of Mailigen, states,

International Email Marketing Summit meets the highest standards and represents the best email marketing practices. Meanwhile, there are still countries and companies where email marketing is somewhat new. This is why on the day when our international team is participating in IEMS, our local team is starting the series of workshops in Europe, Asia and The United States. Mailigen’s goal in these workshops is to teach and promote high quality, professional email marketing.

The first workshop will be held in Riga, Latvia. In addition to the seminar will be the Mailigen Email Marketing Awards 2012 with five existing categories: Best Open Rate, Best Click-Through Rate, Best Social Media Integration, Best Email Design, and Best Email Campaign. The second workshop will be held next month in Ukraine, with the third seminar following in January and taking place in Russia. Seminars will continue to be held each month throughout several other countries within Asia, as well as the United States.

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