Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
Symbols on mobile devices

Include Symbols in Email Subject Lines

Make your email campaigns stand out in crowded inboxes by using symbols in subject lines. We are thrilled to introduce you to Mailigen’s new feature that allows you to easily include symbols in email subject lines. Attract attention with symbols in subject lines Symbols in email subject lines are becoming a trendy marketing tactic. Firstly, […]

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Online Surveys

Online Surveys for Personal Communication in Emails

Using online surveys is an effective way of gathering additional information about your customers and newsletter recipients in order to split your database into segments and send personalized emails to each of them. Use Mailigen’s online surveys to create personal communication with your target audience. Include online surveys in your email campaigns Online surveying is […]

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Mailigen affiliate program

Use DirectLink with Mailigen’s Affiliate Marketing Campaigns

When performing affiliate email marketing campaigns for Mailigen, make use of DirectLink tracking! DirectLink is one of the most effective and advanced tracking tools in affiliate marketing, allowing you to link directly to a website without any additional parameters in the URL. What is DirectLink and how does it work? In affiliate marketing, we usually […]

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PadiAct integration

Use PadiAct Integration to Grow Your Email List

Why not give our new integration with PadiAct a try in order to increase your subscribers and leads? Mailigen’s integration with PadiAct will grow your email list via targeted sign-up forms on your website. Focus on engaged visitors Mailigen integration with PadiAct allows you to optimize the collection of email subscribers by using behavioral sign-up […]

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Digioh integration with Mailigen

Use Digioh to Send Large Files via Mailigen

Try out our new integration with Digioh to send large files via Mailigen! Discover how to send files in email marketing campaigns, track downloads and capture new leads. Now sending files in email marketing campaigns is easier than ever. Email file sending with Digioh allows you to send large files from 10MB to 2GB to […]

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XML-based emails

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. XML may sound a little […]

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Subscribers by browsers

NEW: Device, Browser and Geo Location Reporting

We’re happy to introduce to you the upgraded Mailigen reports. In our new and improved campaign reports, you will find information about the device, browser and geo location of your campaign recipients. In the new Mailigen reports, you can track how many of your subscribers have opened and clicked your email campaign on desktop and […]

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Lifecycle email marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing. What is lifecycle email marketing? Lifecycle email […]

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Mailigen sports

PHOTOS: Sporty Summer in the Mailigen Style

You know how dedicated we are to our jobs. But besides new feature development and email delivery, we are also quick and dynamic in other fields. Of course, it’s sports! From games and marathons to canal regattas and waffle baking races – this was a great summer with plenty of sport activities we enjoyed together […]

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Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

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