Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
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What is a Transactional Email and How is it Used?

We are excited to announce a new transactional email solution available to our clients. Now with Mailigen, your welcome messages, order confirmations and others will be branded and appealing – hitting not only informative but also marketing goals. What is a transactional email? A transactional email is a system-generated email based on some action. A […]

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Click Through Rate

Email Campaign Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Kath Pay at iLive 2013 conference

6 Tips by Kath Pay on How to Make Email Subscribers React

How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails. Focus on email campaign objectives Email marketers often focus on the opens and clicks of […]

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Mailing Day 2013

Mailigen Brings Life-Cycle Marketing to Russia

Mailigen team has just returned from „Mailing Day 2013” the international conference on email and SMS marketing held in St. Petersburg, Russia from 19 to 20 June. At the conference, we were talking about life-cycle marketing that is a quite new business solution for Russian marketing world. Mailigen.ru entered the Russian market a couple of […]

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Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

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Mailigen email marketing picnic

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to outside. For the first email marketing picnic, we invited our most creative clients from Lattelecom, […]

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Dietmar Dahmen ar iLive 2013 confernce

Nine Lessons from Internet Marketing V.I.Ps

Recently, European marketers gathered online to participate in Europe’s leading internet and digital marketing conference, iLive 2013. Having been there and done that, we are here to bring you nine ideas shared by Very Important People a.k.a gurus in Internet marketing, on how to improve your online marketing! #1 Test => Analyze = Optimize ’’Test, […]

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Grow database

Case study: Grow your database by adding a sign up to newsletter button in your emails

Creating a sign up form and growing the contact database are the first steps in email marketing. What if growth step is missing? The Consulting and Training Center of the Association of Commercial Banks used to send email marketing campaigns to their existing database for years. Recently they nearly doubled their database just by adding […]

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Filter your contacts

Segment Your Lists by Email Opens and Clicks

We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows you to split the database into particular groups and send relevant content to each of […]

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Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive conference that will be held online on May 9-10. 1. How should a newsletter look […]

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