Integrated Marketing Blog Mailigen tips & news on email marketing best practices..
Yahoo

Take Care of Your Subscribers Using Yahoo Emails

Yahoo has made changes to their accounts that haven’t been accessed in over 12 months. Yahoo users who haven’t logged into their accounts at least once every 12 months will lose their accounts. Inactive accounts will be released and will be available to someone else to register from August 15. How could this affect your […]

Read More...
How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]

Read More...
Twitter notification

What is a Transactional Email and How is it Used?

We are excited to announce a new transactional email solution available to our clients. Now with Mailigen, your welcome messages, order confirmations and others will be branded and appealing – hitting not only informative but also marketing goals. What is a transactional email? A transactional email is a system-generated email based on some action. A […]

Read More...
Click Through Rate

Email Campaign Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

Read More...
Kath Pay at iLive 2013 conference

6 Tips by Kath Pay on How to Make Email Subscribers React

How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails. Focus on email campaign objectives Email marketers often focus on the opens and clicks of […]

Read More...
Mailing Day 2013

Mailigen Brings Life-Cycle Marketing to Russia

Mailigen team has just returned from „Mailing Day 2013” the international conference on email and SMS marketing held in St. Petersburg, Russia from 19 to 20 June. At the conference, we were talking about life-cycle marketing that is a quite new business solution for Russian marketing world. Mailigen.ru entered the Russian market a couple of […]

Read More...
Michael Aagaard at iLive 2013

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael Aagaard – call to action and content expert at ContentVerve. Call to action (CTA) is […]

Read More...
Mailigen email marketing picnic

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to outside. For the first email marketing picnic, we invited our most creative clients from Lattelecom, […]

Read More...
Dietmar Dahmen ar iLive 2013 confernce

Nine Lessons from Internet Marketing V.I.Ps

Recently, European marketers gathered online to participate in Europe’s leading internet and digital marketing conference, iLive 2013. Having been there and done that, we are here to bring you nine ideas shared by Very Important People a.k.a gurus in Internet marketing, on how to improve your online marketing! #1 Test => Analyze = Optimize ’’Test, […]

Read More...
Grow database

Case study: Grow your database by adding a sign up to newsletter button in your emails

Creating a sign up form and growing the contact database are the first steps in email marketing. What if growth step is missing? The Consulting and Training Center of the Association of Commercial Banks used to send email marketing campaigns to their existing database for years. Recently they nearly doubled their database just by adding […]

Read More...

Subscribe to our Email Marketing Newsletter!

Our newsletter will keep you up to date with new content and events.

  • Receive new blog updates
  • Priority notifications of FREE Whitepapers and How To Guides
  • Important Mailigen news

Your email will never be shared, you can read our privacy policy here