Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Digioh integration with Mailigen

Use Digioh to Send Large Files via Mailigen

Try out our new integration with Digioh to send large files via Mailigen! Discover how to send files in email marketing campaigns, track downloads and capture new leads. Now sending files in email marketing campaigns is easier than ever. Email file sending with Digioh allows you to send large files from 10MB to 2GB to […]

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XML-based emails

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. XML may sound a little […]

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Subscribers by browsers

NEW: Device, Browser and Geo Location Reporting

We’re happy to introduce to you the upgraded Mailigen reports. In our new and improved campaign reports, you will find information about the device, browser and geo location of your campaign recipients. In the new Mailigen reports, you can track how many of your subscribers have opened and clicked your email campaign on desktop and […]

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Lifecycle email marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing. What is lifecycle email marketing? Lifecycle email […]

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Mailigen sports

PHOTOS: Sporty Summer in the Mailigen Style

You know how dedicated we are to our jobs. But besides new feature development and email delivery, we are also quick and dynamic in other fields. Of course, it’s sports! From games and marathons to canal regattas and waffle baking races – this was a great summer with plenty of sport activities we enjoyed together […]

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Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

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Mailigen_Workshop_Russia

Entering the Russian Email Market

In August, our Mailigen team visited St. Petersburg and Kaliningrad in Russia to promote and develop local email marketing. After participation in the “Mailing Day 2013”, the international conference on email and SMS marketing held in St. Petersburg, Russia, where we presented lifecycle email marketing, we realized that the Russian marketing environment is hungry for […]

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Yahoo

Take Care of Your Subscribers Using Yahoo Emails

Yahoo has made changes to their accounts that haven’t been accessed in over 12 months. Yahoo users who haven’t logged into their accounts at least once every 12 months will lose their accounts. Inactive accounts will be released and will be available to someone else to register from August 15. How could this affect your […]

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How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]

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Twitter notification

What is a Transactional Email and How is it Used?

We are excited to announce a new transactional email solution available to our clients. Now with Mailigen, your welcome messages, order confirmations and others will be branded and appealing – hitting not only informative but also marketing goals. What is a transactional email? A transactional email is a system-generated email based on some action. A […]

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