Earn Money from Your Content
As part of the Mailigen affiliate program, you can earn extra cash from the content you already create on your website. It is easy to sign up and you gain the advantage of having a reputable email marketing company on your site. One way to retain traffic on your site while installing a call to [...]
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Playing Nine Questions with Email Marketing Expert Scott Hardigree
In our ongoing series checking in with email marketing experts blazing new trails, we had the opportunity to chat with Scott Hardigree*. Scott is the CEO of the email marketing agency Indiemark, a company founded by email marketing veterans dedicated to building on insights and passion for email marketing. Scott was so insightful and candid, [...]
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What is Pinterestcamp and 5 Ways to Use It in Email Marketing
Pinterest is the fastest growing social network today. We think Pinterest email marketers should be interested! Although it’s an image-based social networking, you can also use it in content marketing. Because words are pinnable too! For most of 2012, we’ve seen news reports of how Pinterest is quickly gaining fans. In April 2012, Experian Hitwise [...]
Read More...Best Practices in Affiliate Marketing
Affiliate marketing can increase your customer base and improve your online business presence. But entering the affiliate marketing realm for the first time can feel like hard work and it takes time to navigate. If you know the best practices, you can be sure that your Mailigen ad will attract the most traffic. Best Practice [...]
Read More...QR Codes and Mobile Email Must Haves
While having a lazy afternoon walk in a shopping mall, my eyes were caught by a new artist exhibition. Visitors were able to vote for their favorite pieces of art using QR codes. I took the opportunity and scanned the QR code of my favorite work with my smartphone. To confirm my vote, I had [...]
Read More...Mailigen Invests In New Products and Services
Mailigen has recently invested in technical feature enhancements to deliver improved platform performance and increase customer satisfaction. The company has created a second data center, doubled their application power by increasing their app server capability and load balancing and increased infrastructure uptime to 99.9%. Additionally, Mailigen has improved their backup capabilities and databased replication system [...]
Read More...Reach your target audience with dynamic email content
Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on specific criteria and preparing different campaigns with relevant information for each segment. Dynamic email content [...]
Read More...What Affects Email Delivery? Part 2
I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why [...]
Read More...What Affects Email Delivery? Part 1
As a delivery manager, I’m often asked about how to avoid email delivery mistakes. So, I’ve gathered some information to help you to improve your email campaign delivery results. I hope this is helpful, please let me know if you have questions! Spam Filters You may know, spam filters are installed on email servers of [...]
Read More...Spam Filters
Before you send out an email campaign, make sure you’ve created a newsletter sure to go sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read. Who really reads through their spam folder? I’ve summed up some of the most [...]
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