Posts Tagged ‘Email Autoresponders’

Online Surveys for email marketing campaigns

Wednesday, November 24th, 2010

Email Online SurveysNowadays, information is worth more than gold; the more information we acquire, the greater is our edge against the competitors, best tool for this is online surveys. In e-mail marketing, the most valuable information you can get, is information on your clients. In order to better the communication with your clients, it’s important to realize the needs and wants of your customers.

To discover what your clients think about you, you can, of course, address each client individually with the same questions. But what if there are hundreds, even thousands of clients? Surveying every client by hand would be utterly pointless; that’s why email surveys are necessary – to automate and simplify the process.

Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned email surveys, you can acquire valuable information about your existing clients. You only need to spend time creating the survey itself; sending them out and storing the acquired data is automated. You could even say that, in such cases, the information about the client is only one click away.

The main advantages of e-mail surveys:

  • It is finally possible to acquire the much-needed feedback to accordingly evaluate your services and better them;
  • By using the stored data you can segment your lists and ensure that your future campaigns are more targeted;
  • Feedback is the one thing that can either set you ahead of your competitors, or at least even you out with them;
  • The voice of your clients can be crucial when making important decisions about your company.

These are just some advantages that surveys can bring; in different niches the advantages can vary a lot. Also, never forget that the online survey results can change depending on the weather; the market trends and other external factors. That’s why you should send email surveys out regularly to chosen segments. Information about such factors is very helpful, not only to try and adjust your campaign today, but also to have a better picture of what the future tells.

Of course, don’t forget to use email autoresponders for sending your online surveys, because the saved time is what really makes online surveys so very valuable for e-mail marketing campaigns.

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Posted in Email Marketing Campaign, Email Surveys | 1 Comment »

Effectively use email autoresponders and follow-up emails: autoresponder tips

Wednesday, July 21st, 2010

Autoresponders are underestimated. An email autoresponder can be used to set up follow-up email which you can employ in a million ways.

Here are a few email autoresponder tips — really, a few of them.

  • email autorespondersEducate the users by sending courses about your service/product – or simply courses that are likely to be relevant to the receiver;
  • Gather online surveys to gain information from new subscribers;
  • Thank the new user for joining your service;
  • Wish the user a happy birthday;
  • Give the user advice in case of inactivity; etc.

There are, however, even more creative ways in which you can employ follow up letters.

Imagine you are selling e-books about dogs, and are giving away a free e-book for new subscribers, titled “How to take care of your dog”. After the clients have received it, you don’t simply dwell on the huge success, but send relevant, regular follow-up emails that both remind the client to actually read the book, and give additional dog care advice that involves dog training.

At the, for example, third of your five follow-up emails, you introduce the client to your new eBook, the best-selling “How to train your dog”. Voila, you have now sold a product using follow-up emails.

There are hundreds of email autoresponder tips, these few are just a fraction of them. Most of the best autoresponder uses simply involve a little creative use of the stuff you already have.

For example, do you send a welcome message to your subscribers when they sign up? Good, because most businesses do. What most businesses don’t do is load the actual welcome message with links that should interest the new subscriber. If a subscriber is new, it may be one of his first visits; why not link him to this month’s most popular posts, among them to a post where you sell something the subscriber might like?

Email autoresponders are indeed underestimated, but that’s mostly because they aren’t used to doing creative things with them. The same old same old is boring; keep that in mind and do something new.

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Posted in Email Autoresponders, Tips & Tricks | No Comments »