Email Marketing Blog

Mailigen tips & news on email marketing best practices..

Top 10 Email Marketing Resources

The Internet is chock full of sites and blogs about email marketing. Staying on top of the latest trends by reading articles, blog posts and studying best practices is a crucial part of being a good marketer. You’re busy, so we thought we’d streamline the process for you a bit.

We made a Top 10 of the best Email Marketing Resources worth reading, adding to your bookmarks and subscribing to content. Happy reading!

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Start Your Engines – 2011 Holiday Email

Have you started planning your holiday marketing campaigns? Some researchers believe the 2011 email marketing holiday season will be bigger than last year as online sales continue to grow year over year. During the holidays buyers are bombarded with messages, so get started planning your strategies for the hectic holiday season. Here are some tips […]

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Email Marketing for Group Buying Websites

For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.

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What Is Email Marketing Situation in Russia?

10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s leading email service providers, has made a significant investment in the development of email marketing […]

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How to build email list with QR codes?

With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are one of the most attractive and exciting new ways to gather email subscribers. What is […]

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Email Service Provider Mailigen Achieves Silver Award from TopTen REVIEWS

Mailigen continues to gain popularity in the email service provider (ESP) industry, and has earned the TopTen REVIEWS Silver Award for achieving excellent deliverability and functionality in their email marketing application that delivers an easy to use interface and high performance deliverability. The application was recently rated second (Silver) out of the TopTen REVIEWS 2011 Best Email Marketing Service Providers.

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Online Surveys for email marketing campaigns

Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned surveys, you can acquire valuable information about your existing clients.

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Email Newsletter Response Rates

In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email newsletters usually contain more links to information and offers than non-newsletter emails. Because of this […]

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Email Marketing isn’t Rocket Science.

Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role in any marketing. From these simple yet hugely successful marketing campaigns we can conclude that […]

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How Effective is Email Marketing?

Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider. We would like to share with you some interesting industry related information from Marketing Sherpa, one of the leading market research and analysis company’s on the web. In the graph below you […]

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