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Reading Email On The Go

The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and reputation monitoring company, ReturnPath, released this compelling report just a few days ago. This is […]

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Reading Email On The Go

The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and reputation monitoring company, ReturnPath, released this compelling report just a few days ago. This is […]

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Mobile email marketing forces mobile era

Mobile email marketing shares the same idea as traditional email marketing. The only difference is email reading conditions. Instead of a computer screen that measures 13 to 21 inches on the diagonal, you have maybe 2 to 4 inches depending on a mobile phone. Regardless of how we measure, it is at least 10 times less. And that… changes everyting.

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