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Posts Tagged ‘mobile email marketing’


QR Codes and Mobile Email Must Haves

While having a lazy afternoon walk in a shopping mall, my eyes were caught by a new artist exhibition. Visitors were able to vote for their favorite pieces of art using QR codes. I took the opportunity and scanned the QR code of my favorite work with my smartphone. To confirm my vote, I had [...]

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Will SMS Saturate Your Target Market?

The way we interact and share information is changing rapidly, with mobile technology leading the way. So, the way we market must also change rapidly with more tools for reaching a mobile audience. It’s no secret traditional advertising has been undergoing a shift from offline and mobile advertising is quickly becoming the most effective way [...]

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Email Marketing Trends 2012 – The Year of The Dragon

Symbolizing dominance and ambition, the Dragon is considered the mightiest of the signs in the Chinese Zodiac. Dragons live by their own rules and are usually successful due to their drive, ability to face challenges and willingness to take risks. Passionate and enthusiastic, dragons prefer to lead and in their professional lives express creativity, inventiveness [...]

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Reading Email On The Go

The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and reputation monitoring company, ReturnPath, released this compelling report just a few days ago. This is [...]

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