Email Marketing Blog

Mailigen tips & news on email marketing best practices..
Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

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All Stories
Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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Email marketing tips

10 Most Frequently Given Tips in Email Marketing

Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We asked our email marketing experts which tips were always worth sharing and received ten helpful […]

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Email marketing mistakes

8 Most Common Mistakes in Email Marketing

What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes! Each time we have conversations with email marketing experts here at Mailigen, we always ask […]

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Jordie van Rijn

Move Smoothly from Subject Line to Sale. Tips by Jordie van Rijn

In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a sale. Jordie van Rijn is an independent email marketing consultant with his company eMailMonday. He […]

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Email open rate

Case Study: Resend Emails to Increase Open Rate from 20% to 29%

I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending the email to those who hadn’t opened the previous one. I have talked about behavioral segmentation lots of times on the Mailigen blog. The same with […]

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Symbols on mobile devices

Include Symbols in Email Subject Lines

Make your email campaigns stand out in crowded inboxes by using symbols in subject lines. We are thrilled to introduce you to Mailigen’s new feature that allows you to easily include symbols in email subject lines. Attract attention with symbols in subject lines Symbols in email subject lines are becoming a trendy marketing tactic. Firstly, […]

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Kath Pay at iLive 2013 conference

6 Tips by Kath Pay on How to Make Email Subscribers React

How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails. Focus on email campaign objectives Email marketers often focus on the opens and clicks of […]

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